Similar Search Results

The virtuous cycle of trust : unveiling clues to successful innovation in the Fast Moving Consumer Goods industry

Derqui, Belén; Fayos, Teresa; Occhiocupo, Nicoletta - In: European journal of innovation management 25 (2022) 6, pp. 1036-1056

Persistent link: https://www.econbiz.de/10014231258

The upcoming rise of SMEs in cross-border public procurement : is it a matter of networking capabilities?

Fayos, Teresa; Calderón Garcia, Haydée; … - In: Journal of international entrepreneurship 20 (2022) 4, pp. 537-563

Persistent link: https://www.econbiz.de/10014227664

Implantación internacional de los minoristas de moda multicanal: capacidades dinámicas e incrustación en los mercados

Fayos-Gardó, Teresa; Calderón-García, Haydée; … - In: Revista globalización, competitividad y gobernabilidad … 11 (2017) 2, pp. 62-79

Persistent link: https://www.econbiz.de/10011786130

Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms' performance

Cantó-Primo, Mónica; Gil Saura, Irene; Frasquet … - In: Service business 18 (2024) 1, pp. 81-100

Persistent link: https://www.econbiz.de/10014504720

Internal Factors Predisposing the Consumer to Be a Multichannel Shopper

Pascual Marimón, Pilar - 2016

Consumer characteristics play an important role in channel choice. Thereby, this work aims to study and analyze which are the internal factors that facilitate the adoption of multichannel purchase by the consumer. To this end, we study consumers' behavior in an online channel, because of their...

Persistent link: https://www.econbiz.de/10012997564

Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels

Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - In: Journal of retailing and consumer services 76 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10014460825

Driving customer inspiration to foster loyalty : a study on showroomers

Frasquet Deltoro, Marta; Ieva, Marco - In: Journal of consumer marketing 41 (2024) 5, pp. 583-595

Persistent link: https://www.econbiz.de/10015078761