Narrow search
Showing 1 - 10 of 23,498
Cover Image
Social media advertisements and their influence on consumer purchase intention
Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18
Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising …-grabbing details, emotional appeal, and celebrity endorsement all had an effect on how social media advertising was evaluated. The …
Persistent link: https://www.econbiz.de/10012669053
Cover Image
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone; Werksman, Noah; Platt, Michael L.; … - In: Psychology & marketing 40 (2023) 4, pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Cover Image
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne; Matthes, Jörg - In: International journal of advertising : the review of … 42 (2023) 3, pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Cover Image
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Cover Image
Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther - 2020
Persistent link: https://www.econbiz.de/10012203501
Cover Image
Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity
Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16
This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...
Persistent link: https://www.econbiz.de/10014506335
Cover Image
Message framing, non-conscious perception and effectiveness in non-profit advertising : contribution by neuromarketing research
Martinez-Levy, Ana C.; Rossi, Dario; Cartocci, Giulia; … - In: International review on public and non-profit marketing 19 (2022) 1, pp. 53-75
Persistent link: https://www.econbiz.de/10013168394
Cover Image
The Role of the High Emotional Arousal Level in Purchasing Decisions Caused by Advertisements
Molnár, Edina - 2020
consider advertising important, does the seemingly high arousal of personal distress or empathic anxiety appear to be the … to buy through advertising and those who do not feel the effectiveness of advertising in their purchasing decisions? To …
Persistent link: https://www.econbiz.de/10012826623
Cover Image
The Impact of Emotional Advertising on Consumer Buying Behavior for Home Appliance Products in Pakistan
Kamran, Qaswa - 2019
This study was conducted to identify the impact of emotional advertising on consumer buying behavior. The research is … advertising appeal that impacts the buying decision of the consumers. A quantitative approach was used, and the questionnaire … intention of the consumers. The paper confirms the positive relationship between emotional advertising and consumer buying …
Persistent link: https://www.econbiz.de/10012871333
Cover Image
Advertising-induced embarrassment
Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - 2013
Persistent link: https://www.econbiz.de/10009736152