Ampaw, Enock Mintah; Chai, Junwu; Frempong, Joseph - In: South African journal of business management 50 (2019) 1, pp. 1-14
' satisfaction, Service Quality (SERQUAL) and institutional-based trust in shaping clients' loyalty (CL) towards mobile insurance (M-insurance …-based trust, satisfaction and corporate identity, corroboratively, impact positively on CL within the M-insurance ecosystem …Background: The mobile insurance industry plays a crucial role in the insurance ecosystem of developing countries, yet …