communication effectiveness with and without gamification application. For the need of this study the survey was prepared … problem often avoided in corporate social responsibility (CSR) communication research, especially gamified. Findings Findings … applying the same into CSR communication are still very rare. …

Purpose - This paper aims to examine the link between the corporate social responsibility (CSR) communication efforts …. Findings - The results suggest a striking influence of CSR communication on the ability of firms to win contracts. Research … efficiency of well-ranked firms in our study. CSR reporting is still considered to be a form of communication, even if formal …

-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations …