Showing 1 - 10 of 36,878
This paper investigates whether firms’ responsiveness to customer reviews affects firms’ online reputation …. Responsiveness is measured by the intensity (fraction) of reviews that are responded to whereas online reputation is measured using … online reputation, d) hotels with more volatile online ratings, and e) hotels with more experience responding to negative …
Persistent link: https://www.econbiz.de/10013226870
We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local …
Persistent link: https://www.econbiz.de/10013193845
Status and reputation have long been recognized as important influences in management research and recently much … strategic management studies have identified the different methods through which status and reputation are constructed. While … reputation has been linked with a history of quality, and status has been identified as an externally assigned measure of social …
Persistent link: https://www.econbiz.de/10012014941
We study the endogenous dynamics of reputations in a system consisting of firms with long horizons that provide goods or services with varying levels of quality, and large numbers of customers who assign to them reputations on the basis of the quality levels that they experience when interacting...
Persistent link: https://www.econbiz.de/10014103997
The study aims to investigate whether a company reputation can be used to reduce the impact of negative electronic word … reputation’s perception affected purchase intention mediated by attitude. Furthermore, purchase intention is higher when a good … company reputation’s perception is stronger. Therefor Organizations should convey its company reputation to their customer …
Persistent link: https://www.econbiz.de/10012503427
This paper experimentally investigates how concerns for social approval relate to intrinsic motivations to purchase ethically. Participants state their willingness-to-pay for both a fair trade and a conventional chocolate bar in private or publicly. A standard model of social image predicts that...
Persistent link: https://www.econbiz.de/10011587460
Online reputation is a strategic aspect of lodgings' image and commercialization. Websites containing tourism reviews … to establish the rating of the online reputation balance, so that lodgings can determine the level of coherence of their … around a similar value that defines a coherent and real online reputation. The indicator proposed is tested on lodgings of …
Persistent link: https://www.econbiz.de/10012145396
This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers … administration to create an improvement plan. The novelty of this research paper is that it delves into Marbella's online reputation …
Persistent link: https://www.econbiz.de/10012507061
Persistent link: https://www.econbiz.de/10013472198
Persistent link: https://www.econbiz.de/10012504213