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Pricing in online fashion retailing : implications for research and practice
Wood, Steve; Watson, Iain; Teller, Christoph - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
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Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin - 2018
Persistent link: https://www.econbiz.de/10011974137
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Product information failures on websites and their impact on mobile shopping behaviour
Amsl, Sarah; Watson, Iain; Teller, Christoph; Wood, Steve - In: International journal of retail and distribution management 51 (2023) 9/10, pp. 1135-1157
Persistent link: https://www.econbiz.de/10014484074
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Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice; Parguel, Béatrice - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
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Shop at your own risk? : consumer activities in fashion e-commerce
Sutinen, Ulla-Maija; Saarijärvi, Hannu; Yrjölä, Mika - In: International journal of consumer studies 46 (2022) 4, pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
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Analyzing Promotion Effectiveness in Fashion Retailing Using Quantile Regression
Lehrbass, Frank - 2020
fashion retail store i show that the impact of promotion can turn from insignificant to significantly harmful. Choosing …
Persistent link: https://www.econbiz.de/10012836921
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An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour : The Case of Retail Fashion Consumers in Rhodes, Greece
Tzavara, Dionisia; Clarke, Phaedra; Misopoulos, Fotios - 2021
retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer … preferences toward certain stores and at whether Rhodians use these social media for fashion information and inspiration. Design … are a good way to follow fashion trends and that fashion is more accessible because of Facebook and Instagram compared to …
Persistent link: https://www.econbiz.de/10013218033
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An investigation of the impact of Facebook and Instagram on consumer buying behaviour : the case of retail fashion consumers in Rhodes, Greece
Clarke, Phaedra; Tzavara, Dionisia; Misopoulos, Fotios - In: International journal of business and economic sciences … 12 (2019) 2, pp. 81-87
retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer … preferences toward certain stores and at whether Rhodians use these social media for fashion information and inspiration. Design … are a good way to follow fashion trends and that fashion is more accessible because of Facebook and Instagram compared to …
Persistent link: https://www.econbiz.de/10012240065
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Innovation in retail : impact on creating a positive experience when buying fashion products
Vasiliu, Cristinel; Cercel, Mihai Ovidiu - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 583-599
Innovation in fashion retail is critical in order to ensure competitive advantage in a constantly evolving market, in … fashion products, less rigorous but relatively consistent. …
Persistent link: https://www.econbiz.de/10011820989
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Consumer Buying Behaviour in Fashion Retailling : Empirical Evidences
Azevedo, Susana; Pereira, Maria Madalena; Ferreira, … - 2009
Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to...
Persistent link: https://www.econbiz.de/10014212805