competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In … 337 publications on customer loyalty and brand management from 2000 to 2018. The results present the most cited works on …

, usually. The relationship marketing indicators are: Trust, Commitment, Customer Satisfaction, Intention to renew the … customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships … were determined by several factors. The loyalty factors are: Differentiation, Personalization, Satisfaction, Loyalty …

, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context … relationship proneness and psychological reactance. This typology highlights contrasted behaviors regarding trust and commitment …

, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context … relationship proneness and psychological reactance. This typology highlights contrasted behaviors regarding trust and commitment …

role of customer satisfaction, trust and commitment in the formation and enhancement of long-term customer relationships …-agency sector. Our findings indicate that customer satisfaction, trust and commitment all play a significant role in the building …

motivation, engagement of employees, brand loyalty, and customer experience. This paper highlights the particular areas of …

motivation, engagement of employees, brand loyalty, and customer experience. This paper highlights the particular areas of …

value. In addition brand image, company image and employee trust have a reflected influence on customer value through … influence of the service brand on the customer value–loyalty process. The model includes the traditional influence of brand … banks customers, the analysis shows there is a direct influence of all the aspects of the brand on customers' perceptions of …