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The role of trust and social presence in social commerce purchase intention
Hassan, Masoodul; Iqbal, Zeeshan; Khanum, Bakhtawar - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 111-135
Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks. This study was aimed to evaluate the individuals'...
Persistent link: https://www.econbiz.de/10011934077
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Using Online Consumer Reviews as a Source for Demographic Recommendations : A Case Study Using Online Travel Reviews
Korfiatis, Nikolaos; Poulos, Marios - 2013
Online consumer reviews play an important role in the decision to purchase services online, mainly due to the rich information source they provide to consumers in terms of evaluating “experience”-type products and services that can be booked using the Internet, with online travel services...
Persistent link: https://www.econbiz.de/10014159457
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Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation
Kai Ding; Gong, Xi Yun; Huang, Tao; Choo, Wei Chong - In: European research on management and business economics 30 (2024) 1, pp. 1-18
recommendations based on their experiences. Leveraging 10,101 online reviews from Airbnb users, we employ the Structural Topic Model … recommendations are primarily influenced by hedonic values tied to the overall experience, including crucial aspects such as … other hand, negative recommendations are closely linked to utilitarian values focused on practical concerns such as check …
Persistent link: https://www.econbiz.de/10014518860
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The impact of emotionality and trust cues on the perceived trustworthiness of online reviews
Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14
Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed decisions about the products and services they buy online. Although prior studies have investigated on various review characteristics, the writing style has been examined less...
Persistent link: https://www.econbiz.de/10012113743
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Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan; Ghouth, Alaa - In: Journal of management research 10 (2018) 3, pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...
Persistent link: https://www.econbiz.de/10010260193
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The determinants of eWoM in social commerce : the role of perceived value, perceived enjoyment, trust, risks, and satisfaction
Rouibah, Kamel; Al-Qirim, Nabeel; Hwang, Yujong; Pouri, … - In: Journal of global information management 29 (2021) 3, pp. 75-102
Persistent link: https://www.econbiz.de/10012508170
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Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model
Shaker, Aya K.; Mostafa, Rasha H. A.; El Seidi, Reham - In: European journal of management and business economics : … 32 (2023) 2, pp. 185-202
Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust...
Persistent link: https://www.econbiz.de/10014318794
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Recommendation in the age of digital communication : a proposal for Business, Education, Social, Private Life Recommendation Scale (BESP-L) for human resources communication
Uçar, Baris; Solak, Gonca; Göçer, Yaşar; Arslan, Nevzat - In: Journal of HRM - human resource management 25 (2022) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10014253825
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Intention to purchase travel online : a SEM analysis
Parlakorn Kornpitack; Puris Sornsaruht - In: European research studies 22 (2019) 3, pp. 246-260
Persistent link: https://www.econbiz.de/10012286120