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Signaling consumers that the company behind a brand is run by a family is increasingly observable in the marketing realm. One possible reason could be the emotional value signaled by the family nature of the firm. Brand signals carrying emotional value might contribute to a competitive...
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Die Studie 'Deutschlands nächste Unternehmergeneration' ist ein langfristig angelegtes Forschungsprojekt, innerhalb dessen regelmäßig deutschlandweit umfassende Datenerhebungen vom Friedrichshafener Institut für Familienunternehmen
Persistent link: https://www.econbiz.de/10012820882
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Die Studie 'Deutschlands nächste Unternehmergeneration' ist ein langfristig angelegtes Forschungsprojekt, innerhalb dessen regelmäßig deutschlandweit umfassende Datenerhebungen vom Friedrichshafener Institut für Familienunternehmen
Persistent link: https://www.econbiz.de/10012820889
Der nächsten Unternehmergeneration fehlt es nicht an der familienunternehmerischen Grundhaltung, aber sie hat auch einige Sorgen. Die Studie der Stiftung Familienunternehmen "Deutschlands nächste Unternehmergeneration" wurde zum sechsten Mal erstellt vom Friedrichshafener Institut für...
Persistent link: https://www.econbiz.de/10014377620
In the last years, scholarly attention was on a steady rise leading to a significant increase in the number of papers addressing different technological and organizational aspects of digital transformation. In this paper, we consolidate existing findings which mainly stem from the literature of...
Persistent link: https://www.econbiz.de/10014503646
Digital transformation increasingly requires activities located outside firm boundaries, for example via alliances with start-up companies. Despite this, German Mittelstand firms, primarily owned and managed by enterprising families and seen as role models of innovation, appear reluctant to...
Persistent link: https://www.econbiz.de/10012428805
The need to economically identify rare subjects within large, poorly mapped search spaces is a frequently encountered problem for social scientists and managers. It is notoriously difficult, for example, to identify “the best new CEO for our company,” or the “best three lead users to...
Persistent link: https://www.econbiz.de/10003948331
Interdisciplinary cooperation among people trained in technical and economic fields has been identified as an important success factor in new venture teams. However, empirical findings also indicate that individuals often refuse to engage in close and trustful relationships with representatives...
Persistent link: https://www.econbiz.de/10012768365