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A Literature Survey of Value Creation Through Relationship Banking
Ullah Bhuiyan, Hamid - 2012
Relationship banking has emerged as an important mechanism through which banks, especially the smaller ones, overcome problems associated with information asymmetry. Relationship banking also creates value for the borrowing firm through a number of channels such as more chances of loan...
Persistent link: https://www.econbiz.de/10013112568
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The Impact of Goal Enabling Technology on Customer Lifetime Value
An, Jake; Bonfrer, Andre; Eckert, Christine - 2021
Service providers increasingly offer goal enabling technologies (GETs) in the pursuit of becoming more customer-centric. The popularity of GETs is based on the assumption that enabling customers to set service specific goals can improve both the service's value to the customer and the customer's...
Persistent link: https://www.econbiz.de/10013223032
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How Much is Your Customer Worth? A Gamma-Poisson Model to Assess Customer Profitability
Seetharaman, Seethu; Zhang, Qin - 2006
Assessing the profitability of a customer is very important to a firm from the standpoint of planning retention (and even acquisition) initiatives. Customer profitability is also the defining concept of customer relationship management (CRM). In this paper we propose a framework to quantify the...
Persistent link: https://www.econbiz.de/10014058135
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Consumer Neuroscience : Pricing Research to Gain and Sustain a Cutting Edge Competitive Advantage by Improving Customer Value and Profitability
Kumlehn, Malte - 2011
This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational decision making. The findings...
Persistent link: https://www.econbiz.de/10014043185
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Business model to create value for a client of SPA and wellness hotels
Sztorc, Małgorzata; Savenkovs, Konstantins - In: European research studies 24 (2021) 3B, pp. 863-885
Persistent link: https://www.econbiz.de/10012666845
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How Royal Caribbean navigates stormy seas : a customer value analysis
Weinstein, Art; Bishard, Autumn; Flack, Rebecca; … - In: Journal of creating value 8 (2022) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10014581000
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Bank Rebranding and Depositor Loyalty
Disli, Mustafa - 2013
empirical regularity that banks with higher capitalization attract more deposits at lower cost. Bank rebranding tends to … bank into a foreign named one is associated with increased depositor discipline. In a similar manner, depositor discipline … tends to decrease in the short-run if the bank rebrands from a foreign name to a Turkish one. These results suggest the …
Persistent link: https://www.econbiz.de/10013072190
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A DEA-based approach to customer value analysis
Cherchye, Laurens; Rock, Bram de; Dierynck, Bart; … - 2021
Persistent link: https://www.econbiz.de/10012614632
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Towards a holistic view of customer value creation in Lean : a design science approach
Gülyaz, Erdoğan; Veen, Jack A. van der; Venugopal, Venu; … - In: Cogent business & management 6 (2019), pp. 1-30
While “identifying customer value” is the first principle of Lean thinking, the concept of customer value has largely remained unchanged in the Lean discourse - quality, cost and delivery. This research examines the problem of working from such an internal process point of view in today’s...
Persistent link: https://www.econbiz.de/10012113906
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Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378