This article examines the effects of perceived negative brand publicity on employee emotions, attitudes and brand … that perceived negative brand publicity affects emotional and attitudinal corporate brand pride of employees. In addition …, higher levels of perceived negative brand publicity were negatively associated with brand-supporting behavior, such as …

the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not …

the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not …

' corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied … stakeholders' corporate brand perceptions (r(335) =.74, p <.001). It was recommended that the management of the selected listed …