fashion brands have had a strong performance in the Chinese market, other brands have not. Nevertheless, prior studies do not … satisfactorily address the reasons that some Korean fashion brands are successful and popular in China. The present study aims to … investigate Korean fashion brands' current positions in the Chinese market and to propose useful strategies that enable Korean …

positive sentiments in the retail sector. MAX is the international value fashion brand of the Dubai based Landmark Group. The … brand was launched in the UAE in May 2004 with a unique concept of delivering international fashion & value to the … discerning shopper. This study is on Max to find out whether MAX fashion is popular as a brand and the reasons why consumers …

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to … fashion brands. Design/methodology/approach: This study adopts a quantitative analysis by collecting data with a survey …, generating attachment and loyalty to a luxury fashion brand. Originality/value: This research presents insights about digital …

on brand love in the Viet Nam fashion industry. The paper uses the quantitative method, with 450 offline responses … attractiveness and expertise. The SMA has positive influence on brand love. It is essential for many fashion brands in Viet Nam to …