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An Empirical Study to Measure Customer Preferences towards Luxury Apparel Brand

Vashi, Khushboo - 2020

Consumption of luxurious products has three objectives namely the creation of identity, the sustainability of identity, and the presentation of socio-economic status (Wattanasuwan, 2005). With the change in Indian demographics, the absolute change in customer's tastes and preferences have been...

Persistent link: https://www.econbiz.de/10012830746

Effect of consumption-context and product attributes on social value perception of luxury clothes for Indian female consumers

Manocha, Raghav - 2020

Persistent link: https://www.econbiz.de/10012597962

Sustainable clothing : why conspicuous consumption and greenwashing matter

Apaolaza, Vanessa; Policarpo, Manoela Costa; Hartmann, … - In: Business strategy and the environment 32 (2023) 6, pp. 3766-3782

Persistent link: https://www.econbiz.de/10014370441

The Effect of Consumer Values, Brand Consciousness, and Behavioral Intentions on Luxury Fashion Apparel Consumption

Janpors, Nicki; Raeisi Ziarani, Morteza; Taghavi, Seyed … - 2023

This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of data collection method, and a correlational research in...

Persistent link: https://www.econbiz.de/10014263598

Demand Prediction for Luxury Fashion Clothing : The Role of Customers’ Values, Brand Consciousness, and Behavioral Intentions

Janpors, Nicki; Raeisi Ziarani, Morteza; Taghavi, Seyed … - 2023

fashion clothing in Tehran, Iran. The sample size was 285 and the respondents were chosen by randomized cluster sampling. The … for luxury fashion clothing products. The study was designed and conducted as a cross-sectional, quantitative research … have a positive effect on their Brand Consciousness in regard to luxury fashion clothing. Also, customers’ Terminal Values …

Persistent link: https://www.econbiz.de/10014263646

Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...

Persistent link: https://www.econbiz.de/10012601505

Determinants of Consumer Buying Behaviour : An Empirical Study of Private Label Brands in Apparel Retail

C V, Krishna - 2017

Indian retail is in an expansion spree and many companies are joining the retail landscape. After food and groceries segment apparel is the next large retail segment and the consumption of apparel is also very large in volume. Previously the manufacturing brands used to lead the apparel category...

Persistent link: https://www.econbiz.de/10012961733

The Influence of Brand Equity on Consumer Responses : Evidence from a Clothing Brand of Pakistan

Yousuf, Owais - 2019

The purpose of this Research is to propose and test a model to better understand brand equity. It seeks to investigate the effects of this construct on consumers' responses using data from Khaadi consumers from different outlets located in Karachi. Sample size of 409 respondent collected and...

Persistent link: https://www.econbiz.de/10012869292

Consumer Perception of Private Label Brand in Apparel Retail Industry

Jindal, Aparna - 2013

Private label brands have made tremendous inroads over the past two decades. Although the success of private labels has been limited to certain product categories and segments of consumers, retailers continue to expand the domain of private label offerings. Private label brands, also known as...

Persistent link: https://www.econbiz.de/10014151250

A Study of Buying Behaviour Among Male Shoppers Regarding Branded Apparels

Bhatt, Dr. Kaushal; Bhatt, Kinjal - 2013

marketing strategy to differentiate a number of homogenous products including clothing. The present study primarily focuses on …, customer perceptions regarding branded clothing were tested considering their brand awareness, price, quality perception and …

Persistent link: https://www.econbiz.de/10014153724

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