use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by … products information, so this research focuses deeper on examining how much green advertising, green knowledge, and eco … questions representing indicator of 4 variables. The result showed that green advertising and green knowledge were able to form …

degrees of optimism and confidence of consumers then play a crucial role in firms’ advertising strategies, which can be either … informative and/or persuasive. We find conditions under which advertising efforts and environmental quality are substitutes and …

The concept of green advertising has assumed many synonyms, each suggesting products and production processes that … role played by green and non-green advertising on brand Image and Intention to purchase. The research examined the …

The study investigated the effect of corporate social responsibility (CSR) and green advertising receptivity (GAR) on …

Chinese advertising industry has dramatically developed as consumers' concerns over the impact of environmental … explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 … toward green advertising (β=0.65 p<0.05) significantly influence consumer purchase intention of green products …