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How do potential applicants make sense of employer brands?
Auer, Manfred; Edlinger, Gabriela; Mölk, Andreas - In: Schmalenbach journal of business research : SBUR 73 (2021) 1, pp. 47-73
Persistent link: https://www.econbiz.de/10012522875
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ПОДХОДЫ К ПОНИМАНИЮ И ОПРЕДЕЛЕНИЮ ПОНЯТИЯ БРЕНДА РАБОТОДАТЕЛЯ
НИКОЛАЕВНА, МОКИНА СОФИЯ - In: Бизнес Информ (2014) 3, pp. 238-242
Цель статьи заключается в исследовании существующих подходов к определению понятия «бренд работодателя» и формировании авторского комплексного подхода к...
Persistent link: https://www.econbiz.de/10011215563
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Approaches to Understanding and Definition of the Employer Brand Notion
Mokina Sofiia M. - In: Business Inform (2014) 2, pp. 238-242
The goal of the article lies in the study of existing approaches to definition of the "employer brand" notion and formation of the author's complex approach to definition of this notion. The article analyses and generalises approaches of many foreign and domestic scientists to definition of the...
Persistent link: https://www.econbiz.de/10010752581
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What you see is what you get? Measuring companies' projected employer image attributes via companies' employment webpages
Theurer, Christian P.; Schäpers, Philipp; Tumasjan, … - In: Human Resource Management 61 (2021) 5, pp. 543-561
Information on a company's employment webpage sends signals about the employer image the company intends to project to applicants. Nonetheless, we know little about the content of recruitment signals sent via company employment webpages. This study develops a method to measure companies’...
Persistent link: https://www.econbiz.de/10013382235
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What you see is what you get? : measuring companies' projected employer image attributes via companies' employment webpages
Theurer, Christian P.; Schäpers, Philipp; Tumasjan, … - In: Human resource management 61 (2022) 5, pp. 543-561
Persistent link: https://www.econbiz.de/10013468288
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Does employer branding beat head hunting? : the potential of company culture to increase employer attractiveness
Barbaros, Maria Corina - In: Journal of entrepreneurship, management and innovation … 16 (2020) 4, pp. 87-112
Persistent link: https://www.econbiz.de/10012492740
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Do inclusive workplace policies foster employer attractiveness? : comparative evidence from an online employer review platform
Satzger, Melissa; Vogel, Rick - In: Public personnel management 52 (2023) 4, pp. 566-589
Persistent link: https://www.econbiz.de/10014584515
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Employer attractiveness of family businesses in the IT-industry : the effect of personality traits and the moderating role of ownership communication
Spieß, Teresa; Nickel, Valerie; Faißt, Rebekka; … - In: Journal of HRM - human resource management 25 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013530856
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Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine
Nesterenko, Galyna - 2024
Der Artikel stellt die vorläufigen Ergebnisse des Forschungsprojekts "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteten aus der Ukraine" vor. Untersucht werden Möglichkeiten und Herausforderungen für Beschäftigung ukrainischer Flüchtlinge, die nach...
Persistent link: https://www.econbiz.de/10014632794
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Employer brand management : methodological aspects
Zhylinska, Oksana; Firsova, Svitlana; Bilorus, Tetiana; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 158-169
Persistent link: https://www.econbiz.de/10013093311