Showing 1 - 10 of 35,911
of children have yielded a remarkable set of findings. The main aim of this article is to review all these findings and … evaluate what we know about children’s growth as consumers in different families with varying communication patterns including … attitudes of children. In doing so, we present a theoretical framework for understanding consumer socialization of children …
Persistent link: https://www.econbiz.de/10014146176
Persistent link: https://www.econbiz.de/10012819634
Persistent link: https://www.econbiz.de/10011603975
Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...
Persistent link: https://www.econbiz.de/10012127012
This paper aim to conduct a bibliometric analysis on the evolution of knowledge structure of empirical analysis of consumer behaviour in Telecommunications Policy. The related studies on the Telecommunications Policy, the academic journal specialized in communication industry and service...
Persistent link: https://www.econbiz.de/10012004772
Persistent link: https://www.econbiz.de/10014582558
Persistent link: https://www.econbiz.de/10014546925
The study provides a comprehensive view of the research that has been conducted in the previous three decades on the topic of 'green consumer' in the marketing management domain and unravels the intellectual structure of the field along with the identification of core research gaps. Bibliometric...
Persistent link: https://www.econbiz.de/10014514895
Persistent link: https://www.econbiz.de/10014279162
Persistent link: https://www.econbiz.de/10014365873