The purpose of this research is to establish a branding model for the apparel manufacturers, marketers and soft goods … messages to the consumer and play a critical role in the market success. The revised version of David Aaker's 'Brand Identity … currently owned well-established brand names in their respective categories. Using a case study approach, company …

purchasing apparel. Consumers are also affected by many external factors like brand image, price, design and quality while buying … segment apparel is the next large retail segment and the consumption of apparel is also very large in volume. Previously the … manufacturing brands used to lead the apparel category in the early days and the penetration of the private label brands was very …

students’ brand consciousness in apparel and influences differ according to students demographic characteristics. Participants …, the students’ brand consciousness is, significantly correlated to each socialization factor. However, of the media related … influence and peer influence. Moreover, significant differences were found for socializations agents and brand consciousness …

the case of a clothing brand. Three different types of customer satisfaction were distinguished: (i) satisfaction with the … all three types of satisfaction would be influenced by brand loyalty.Methodology: Three brans have been selected three … brand of clothe again, as well as the intention to buy from the same dealer again were measured.Main Findings: The analyses …

This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on … their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of … luxury fashion apparel stores in Tehran. The data collection tools were the instrumental/terminal values questionnaire of …

This study aimed to explore the role of customers' values, brand consciousness, and behavioral intentions in the demand … of Kautish and Sharma (2018), the brand consciousness questionnaire of Nelson and McLeod (2005), and the behavioral … have a positive effect on their Brand Consciousness in regard to luxury fashion clothing. Also, customers’ Terminal Values …

apparels or if they prefer non-branded apparels. Consumerism and higher brand awareness has driven the Indore youth towards … behaviour for their brand preferences. In total 200 samples were taken for this study by selecting Indore, Madhya Pradesh as the …

short attention span, they are also subtle in media consumption, indecisive in brand preference, and simply challenging to …