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New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas; Kienzler, Mario; Liozu, Stephan - In: Journal of business research : JBR 133 (2021), pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
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The micro-foundations of pricing
Hinterhuber, Andreas; Liozu, Stephan - In: Journal of business research : JBR 76 (2017), pp. 159-162
Persistent link: https://www.econbiz.de/10011712968
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Value quantification capabilities in industrial markets
Hinterhuber, Andreas - In: Journal of business research : JBR 76 (2017), pp. 163-178
Persistent link: https://www.econbiz.de/10011713611