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~accessRights:"restricted"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
760
Beziehungsmarketing
138
Markenführung
131
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111
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111
Brand image
108
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108
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108
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103
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Han, Heesup
30
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10
Hyun, Sunghyup Sean
8
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8
Ko, Eunju
8
Law, Chun Hung Roberts
8
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7
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7
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7
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6
Nordfält, Jens
6
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6
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5
Campo, Katia
5
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5
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5
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4
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4
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4
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4
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4
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3
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3
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3
Belk, Russell W.
3
Blut, Markus
3
Christodoulides, George
3
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3
Ghaffar, Abdul
3
Gorton, Matthew
3
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3
Haruvy, Ernan
3
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of retailing and consumer services
1,551
Journal of business research : JBR
1,497
International journal of hospitality management
524
SpringerLink / Bücher
328
International journal of consumer studies
323
Asia Pacific journal of marketing and logistics
282
Psychology & marketing
254
The journal of product & brand management
247
The journal of brand management : an international journal
237
Technological forecasting & social change : an international journal
229
Management science : journal of the Institute for Operations Research and the Management Sciences
225
Tourism management : research, policies, practice
223
Journal of marketing communications
219
Journal of international consumer marketing
196
Journal of Islamic marketing
195
International journal of contemporary hospitality management
194
International journal of advertising : the review of marketing communications
192
Working paper / National Bureau of Economic Research, Inc.
191
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
Journal of fashion marketing and management
170
Discussion paper / Centre for Economic Policy Research
169
Journal of hospitality marketing & management
168
Journal of marketing management : JMM ; journal of the Academy of Marketing
164
Journal of promotion management : innovations in planning and applied research
162
Journal of the Academy of Marketing Science
162
The international review of retail, distribution and consumer research
159
Journal of strategic marketing
157
Marketing intelligence & planning
154
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
147
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Discussion papers / CEPR
144
European journal of marketing
143
Food policy : economics planning and politics of food and agriculture
143
Journal of marketing
143
Marketing letters : a journal of research in marketing
142
The journal of services marketing
142
Journal of marketing research
136
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ECONIS (ZBW)
772
Showing
1
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772
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
4
Antecedents and consequences of consumer commitment in traditional and low-cost airlines
Curras-Perez, Rafael
;
Sánchez, Isabel
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 899-911
Persistent link: https://www.econbiz.de/10011517496
Saved in:
5
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
6
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
7
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
8
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
9
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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