//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Dienstleistungsqualität
E-grocery
Konsumentenverhalten
Markenartikel
Markenführung
Mode
Online retailing
Retail trade
brand personality
Advertising effects
88
Werbewirkung
88
Brand management
76
Advertising
69
Werbung
69
Brand image
64
Markenimage
64
Beziehungsmarketing
36
Food
36
Lebensmittel
36
Relationship marketing
36
Internet marketing
33
Online-Marketing
33
Brand
32
Social Web
28
Social web
28
Emotion
27
Customer satisfaction
26
Kundenzufriedenheit
26
consumer behavior
22
Online-Handel
21
Viral marketing
21
Virales Marketing
21
Personality psychology
19
Persönlichkeitspsychologie
19
Service quality
19
Eating habit
18
Ernährungsverhalten
18
Environmental consciousness
17
Gender
17
Geschlecht
17
Product labelling
17
USA
17
Umweltbewusstsein
17
more ...
less ...
Online availability
All
Undetermined
Free
313
Type of publication
All
Article
355
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
357
Conference paper
11
Konferenzbeitrag
11
Aufsatzsammlung
2
Festschrift
1
Language
All
English
357
Author
All
Ko, Eunju
11
Dens, Nathalie
6
Pelsmacker, Patrick de
6
Kim, Kyung Hoon
5
Mirosa, Miranda
5
Bae, Joonheui
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Islam, Tahir
4
Mathur, Anil
4
Matthes, Jörg
4
Moschis, George P.
4
Bernritter, Stefan F.
3
Castonguay, Jessica
3
Deutsch, Jonathan
3
Diehl, Sandra
3
Ghaffar, Abdul
3
Hobbs, Jill E.
3
Koo, Dong-Mo
3
Mueller, Barbara
3
Naderer, Brigitte
3
Smit, Edith G.
3
Uribe, Rodrigo
3
Anghelcev, George
2
Avramova, Yana R.
2
Azzahro, Fatimah
2
Baek, Tae Hyun
2
Baker, Andrew M.
2
Bakir, Aysen
2
Bang Nguyen Viet
2
Belk, Russell W.
2
Bhatt, Siddharth
2
Boerman, Sophie C.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Christensen, Tove
2
Cong, Lei
2
Denver, Sigrid
2
Dixit, Saurabh Kumar
2
Eisend, Martin
2
more ...
less ...
Published in...
All
Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
1,556
Journal of business research : JBR
1,498
International journal of hospitality management
524
International journal of consumer studies
323
Asia Pacific journal of marketing and logistics
282
Psychology & marketing
257
The journal of product & brand management
247
The journal of brand management : an international journal
237
Technological forecasting & social change : an international journal
230
Tourism management : research, policies, practice
224
Management science : journal of the Institute for Operations Research and the Management Sciences
222
Journal of marketing communications
219
Journal of travel and tourism marketing
217
Journal of international consumer marketing
196
Journal of Islamic marketing
195
International journal of contemporary hospitality management
194
International journal of advertising : the review of marketing communications
192
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
187
Journal of retailing
184
Journal of fashion marketing and management
170
Journal of hospitality marketing & management
168
Journal of marketing management : JMM ; journal of the Academy of Marketing
164
Journal of promotion management : innovations in planning and applied research
162
The international review of retail, distribution and consumer research
159
Journal of strategic marketing
156
Marketing intelligence & planning
154
Journal of the Academy of Marketing Science
153
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
147
Journal of marketing
146
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Food policy : economics planning and politics of food and agriculture
143
Marketing letters : a journal of research in marketing
142
The journal of services marketing
142
Journal of marketing research
134
Journal of internet commerce
131
European journal of marketing
127
Tourism management perspectives : TMP
126
Journal of business ethics : JOBE
123
Journal of economic behavior & organization : JEBO
123
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
357
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
5
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
6
Tell me what you drink, I'll tell you who you are : status and
fashion
effects on consumer conformity
Lana, Jailson
;
Barbosa de Souza, Maria José
;
Lana, Jeferson
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
7
,
pp. 295-314
Persistent link: https://www.econbiz.de/10013459987
Saved in:
7
The
fashion
engagement grid : understanding men's responses to
fashion
advertising
Barry, Ben
;
Phillips, Barbara J.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
10
Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...
Son, Heejung
;
Lee, Jihyun
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 580-597
Persistent link: https://www.econbiz.de/10012622609
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->