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~accessRights:"restricted"
~isPartOf:"Baltic journal of management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Economics of innovation and new technology"
~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Tourism and hospitality research : the surrey quarterly review"
~person:"Agovino, Massimiliano"
~person:"Barbarossa, Camilla"
~person:"Cordes, Christian"
~person:"Hoffmann, Stefan"
~person:"Hwang, Jinsoo"
~person:"Islam, Tahir"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Coronavirus"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Marktsegmentierung"
~subject:"Materialism"
~subject:"Mode"
~subject:"Service quality"
~subject:"Viral marketing"
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Coronavirus
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Kulturelle Identität
Marktsegmentierung
Materialism
Mode
Service quality
Viral marketing
Consumer behaviour
37
Brand management
8
Markenführung
8
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
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Markenimage
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Internet marketing
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Brand
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Casino
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Emotion
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Innovationsakzeptanz
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Perception
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Social Web
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Urlaubsverhalten
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Virales Marketing
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Wahrnehmung
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brand prestige
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37
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Agovino, Massimiliano
Barbarossa, Camilla
Cordes, Christian
Hoffmann, Stefan
Hwang, Jinsoo
Islam, Tahir
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
34
Kim, Jinkyung Jenny
9
Law, Chun Hung Roberts
9
Hyun, Sunghyup Sean
8
Ko, Eunju
8
Kim, Insin
7
Yu, Jongsik
7
Kim, Seongseop
6
Vitell, Scott J.
6
Wong, IpKin Anthony
6
Chua, Bee-Lia
5
Kim, Kyung Hoon
5
Singh, Jatinder Jit
5
Bae, Joonheui
4
Gentina, Élodie
4
Hsu, Cathy H. C.
4
Kim, Wansoo
4
Koo, Chulmo
4
Lee, Jin-soo
4
Li, Jun
4
Mathur, Anil
4
Moschis, George P.
4
Woodside, Arch G.
4
Adam, Issahaku
3
Ahn, Jiseon
3
Back, Ki-Joon
3
Belk, Russell W.
3
Chowdhury, Rafi M. M. I.
3
Christodoulides, George
3
Cleveland, Mark
3
Dens, Nathalie
3
Diallo, Mbaye Fall
3
Ghaffar, Abdul
3
He, Jiaxun
3
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Baltic journal of management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Economics of innovation and new technology
Electronic commerce research
International journal of market research : JMRS ; the journal of the Market Research Society
International marketing review
Journal of business ethics : JOBE
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of travel and tourism marketing
Marketing and multicultural diversity
Tourism and hospitality research : the surrey quarterly review
Journal of business research : JBR
17
Journal of retailing and consumer services
17
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
International journal of contemporary hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Business & society
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of international marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Lehrbuch
2
Marketing letters : a journal of research in marketing
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Critical perspectives on international business
1
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ECONIS (ZBW)
37
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1
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
2
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
The antecedents and consequences of
brand
authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
4
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
5
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
6
A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19
Hwang, Jinsoo
;
Choe, Ja Young
;
Choi, Young Gin
;
Kim, …
- In:
Journal of travel and tourism marketing
38
(
2021
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10012549655
Saved in:
7
Investigation of perceived risks and their outcome variables in the context of robotic restaurants
Hwang, Jinsoo
;
Kim, Heather Markham
;
Kim, Jinkyung Jenny
; …
- In:
Journal of travel and tourism marketing
38
(
2021
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10012514041
Saved in:
8
The backfire effect of sustainable social cues : new evidence on social moral licensing
Lasarov, Wassili
;
Mai, Robert
;
Hoffmann, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
195
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013253970
Saved in:
9
Innovative marketing strategies for the successful construction of drone food delivery services : merging TAM with TPB
Choe, Ja Young
;
Kim, Jinkyung Jenny
;
Hwang, Jinsoo
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10012440350
Saved in:
10
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
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