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~accessRights:"restricted"
~isPartOf:"Baltic journal of management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Barbarossa, Camilla"
~person:"Cordes, Christian"
~person:"Diallo, Mbaye Fall"
~person:"Ghaffar, Abdul"
~person:"Han, C. M."
~person:"Hoffmann, Stefan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalisierung"
~subject:"Globalization"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalisierung
Globalization
Internationales Marketing
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
22
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Beziehungsmarketing
3
Brand
3
Einzelhandel
3
International marketing
3
Markenartikel
3
Nachhaltige Entwicklung
3
Relationship marketing
3
Retail trade
3
Sustainable development
3
Theorie
3
Theory
3
Cluster analysis
2
Clusteranalyse
2
Consumer boycott
2
Designation of origin
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Herkunftsbezeichnung
2
Italien
2
Italy
2
Konsumentenboykott
2
Market segmentation
2
Nachhaltigkeit
2
National culture
2
Nationalkultur
2
Online retailing
2
Online-Handel
2
Perceived brand globalness
2
Social Web
2
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English
22
Author
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Agovino, Massimiliano
Barbarossa, Camilla
Cordes, Christian
Diallo, Mbaye Fall
Ghaffar, Abdul
Han, C. M.
Hoffmann, Stefan
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
8
Gijsbrechts, Els
5
Kim, Kyung Hoon
5
Bae, Joonheui
4
Belk, Russell W.
4
Clement, Michel
4
Islam, Tahir
4
Mai, Robert
4
Mathur, Anil
4
Moschis, George P.
4
Pauwels, Koen
4
Septianto, Felix
4
Warlop, Luk
4
Babin, Barry J.
3
Bijmolt, Tammo H. A.
3
Chan, Eugene Y.
3
Christodoulides, George
3
Cleveland, Mark
3
Diamantopoulos, Adamantios
3
He, Jiaxun
3
Konya-Baumbach, Elisa
3
Lasarov, Wassili
3
Li, Tongzhe
3
Magnusson, Peter
3
Messer, Kent D.
3
Aiking, Harry
2
Asche, Frank
2
Baker, Andrew M.
2
Balabanis, George
2
Balderjahn, Ingo
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
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Baltic journal of management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Marketing and multicultural diversity
Journal of business research : JBR
19
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of retail & distribution management
5
Journal of business ethics : JOBE
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
International journal of retail and distribution management
3
Journal of international marketing
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Business & society
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of hospitality management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Lehrbuch
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Economics of innovation and new technology
1
Electronic commerce research
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
22
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1
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
2
Perceived
brand
localness of foreign brands and its impacts on
brand
trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
Counter-arguing as barriers to environmentally motivated consumption reduction : a multi-country study
Lasarov, Wassili
;
Mai, Robert
;
García-de-Frutos, Nieves
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 281-305
Persistent link: https://www.econbiz.de/10012063329
Saved in:
5
Hungry bellies have no ears : how and why hunger inhibits sustainable consumption
Hoffmann, Stefan
;
Mai, Robert
;
Lasarov, Wassili
; …
- In:
Ecological economics : the transdisciplinary journal of …
160
(
2019
),
pp. 96-104
Persistent link: https://www.econbiz.de/10012169461
Saved in:
6
Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
7
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
8
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
9
Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers : evidence and policy implications
Agovino, Massimiliano
;
Crociata, Alessandro
;
Quaglione, …
- In:
Ecological economics : the transdisciplinary journal of …
141
(
2017
),
pp. 66-75
Persistent link: https://www.econbiz.de/10011877832
Saved in:
10
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
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