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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Dens, Nathalie"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~subject:"shopping intention"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
E-grocery
Electronic Commerce
Markenartikel
Mode
Online retailing
Retail trade
brand personality
shopping intention
Konsumentenverhalten
9
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
5
Brand image
4
Markenimage
4
Advertising
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Beziehungsmarketing
2
Brand
2
Cognition
2
Customer engagement
2
Customer satisfaction
2
Kognition
2
Kundenzufriedenheit
2
Relationship marketing
2
brand placement
2
need for cognition
2
Atmospherics
1
Betriebliche Wertschöpfung
1
Brand authenticity
1
Brand experience
1
Brand extension
1
Brand placement
1
Commitment
1
Confidence
1
Credibility
1
Customer value
1
Einzelhandel
1
Emotion
1
Female and male gender role stereotyping
1
Fernsehwerbung
1
Gastronomie
1
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9
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Aufsatz in Zeitschrift
9
Conference paper
2
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2
Language
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English
9
Author
All
Dens, Nathalie
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
22
Mattila, Anna S.
16
Jang, Soocheong
12
Line, Nathaniel D.
12
Ko, Eunju
11
Zhang, Lu
10
Hanks, Lydia
9
Jeong, EunHa
9
Law, Chun Hung Roberts
9
Lu, Lu
9
Wu, Luorong
9
Kim, Jong-Hyeong
8
Liu, Qing
8
Wei, Wei
8
Kim, Seongseop
7
Song, Hanqun
7
Bilgihan, Anil
6
Cho, Meehee
6
Chua, Bee-Lia
6
Hyun, Sunghyup Sean
6
Kim, Woo Gon
6
Li, Hengyun
6
Qu, Hailin
6
Rahman, Imran
6
Seo, Soobin
6
So, Kevin Kam Fung
6
Wang, Yao-Chin
6
Wong, IpKin Anthony
6
Ahn, Jiseon
5
Dwivedi, Yogesh Kumar
5
Gao, Yixing
5
Gursoy, Dogan
5
Kaushik, Geetanjali
5
Kim, Kyung Hoon
5
King, Ceridwyn
5
Lynn, Michael
5
Mirosa, Miranda
5
Rana, Nripendra P.
5
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Cogent business & management
European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
International journal of hospitality management
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
15
Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
7
International journal of consumer studies
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of retail & distribution management
2
International marketing review
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Baltic journal of management
1
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of Islamic marketing
1
Journal of advertising
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
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Source
All
ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
4
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
5
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
6
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
7
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
8
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
9
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
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