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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"Forschungsgruppe Konsum und Verhalten"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Dens, Nathalie"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Jebarajakirthy, Charles"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pantano, Eleonora"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
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Advertising effects
Cognition
Customer satisfaction
Internationales Marketing
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Online retailing
Werbung
brand personality
Consumer behaviour
69
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19
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Dens, Nathalie
Diehl, Sandra
Handayani, Putu Wuri
Jebarajakirthy, Charles
Laroche, Michel
Loureiro, Sandra Maria Correia
Pantano, Eleonora
Pelsmacker, Patrick de
Verhoef, Peter C.
Septianto, Felix
30
Ko, Eunju
25
Dwivedi, Yogesh Kumar
20
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20
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17
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17
Rana, Nripendra P.
15
Valette-Florence, Pierre
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Kaur, Puneet
13
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13
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13
Talwar, Shalini
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11
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11
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Richard, Marie-Odile
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10
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10
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10
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9
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9
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9
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9
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Forschungsgruppe Konsum und Verhalten
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of consumer studies
3
International journal of hospitality management
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Journal of business ethics : JOBE
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Journal of marketing
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Journal of marketing communications
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Journal of retailing
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Asia Pacific journal of marketing and logistics
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
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International marketing review
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Journal of interactive marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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The journal of brand management : an international journal
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Advances in e-business research (AEBR) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Augmented reality and virtual reality : the power of AR and VR for business
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Australasian marketing journal
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Baltic journal of management
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Electronic commerce research
1
European journal of marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Deciphering in-store-online switching in multi-channel retailing context : role of affective commitment to purchase situation
Jebarajakirthy, Charles
;
Das, Manish
;
Shah, Dhara
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012666007
Saved in:
3
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
Impact of acculturation to western culture (AWC) on western
fashion
luxury consumption among Gen-Y consumers in the Asia-Pacific region
Das, Manish
;
Jebarajakirthy, Charles
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012389998
Saved in:
6
How consumption values and perceived
brand
authenticity inspire
fashion
masstige purchase? : an investigation
Das, Manish
;
Jebarajakirthy, Charles
;
Sivapalan, Achchuthan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013366325
Saved in:
7
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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