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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Avramova, Yana R."
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Social web"
~subject:"Werbung"
~subject:"brand personality"
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Customer satisfaction
Markenartikel
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Online retailing
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brand personality
Consumer behaviour
9
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9
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
5
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4
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4
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3
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3
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brand attitude
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2
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2
brand placement
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need for cognition
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1
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Avramova, Yana R.
Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
14
Law, Chun Hung Roberts
8
Jang, Soocheong
7
Ko, Eunju
7
Qu, Hailin
5
Wei, Wei
5
Zhang, Lu
5
Dens, Nathalie
4
Hyun, Sunghyup Sean
4
Jeong, EunHa
4
Kim, Kyung Hoon
4
Li, Hengyun
4
Lu, Lu
4
Wong, IpKin Anthony
4
Wu, Luorong
4
Yu, Jongsik
4
Ahn, Jiseon
3
Al-Ansi, Amr
3
Bernritter, Stefan F.
3
Bilgihan, Anil
3
Diehl, Sandra
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Ghaffar, Abdul
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3
Mueller, Barbara
3
Rather, Raouf Ahmad
3
Seo, Soobin
3
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3
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
International journal of hospitality management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business research : JBR
3
International journal of retail & distribution management
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing communications
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
1
Tourism and hospitality research : THR
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
6
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
6
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
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