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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"Social web"
~subject:"brand personality"
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Customer satisfaction
Markenartikel
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Online retailing
Retail trade
Social web
brand personality
Consumer behaviour
262
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262
Advertising effects
82
Werbewirkung
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70
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Ko, Eunju
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
928
Journal of business research : JBR
655
International journal of hospitality management
200
The journal of brand management : an international journal
178
The journal of product & brand management
169
Journal of fashion marketing and management
138
Asia Pacific journal of marketing and logistics
127
SpringerLink / Bücher
122
Journal of retailing
116
The international review of retail, distribution and consumer research
106
International journal of retail and distribution management
103
Journal of hospitality marketing & management
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of internet commerce
98
Technological forecasting & social change : an international journal
97
Journal of travel and tourism marketing
94
Psychology & marketing
93
The journal of services marketing
93
International journal of consumer studies
88
Journal of promotion management : innovations in planning and applied research
86
Journal of strategic marketing
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of contemporary hospitality management
81
International journal of internet marketing and advertising : IJIMA
81
Tourism management : research, policies, practice
79
International journal of retail & distribution management
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of marketing communications
76
Journal of marketing management : JMM ; journal of the Academy of Marketing
73
Journal of global fashion marketing : JGfM
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Management science : journal of the Institute for Operations Research and the Management Sciences
72
Marketing intelligence & planning
70
Electronic commerce research
69
European journal of marketing
68
International journal of advertising : the review of marketing communications
68
Journal of the Academy of Marketing Science
65
Journal of international consumer marketing
63
Journal of marketing
63
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ECONIS (ZBW)
118
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
7
Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...
Son, Heejung
;
Lee, Jihyun
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 580-597
Persistent link: https://www.econbiz.de/10012622609
Saved in:
8
The
fashion
engagement grid : understanding men's responses to
fashion
advertising
Barry, Ben
;
Phillips, Barbara J.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
Saved in:
9
Luxury product and
brand
purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
10
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
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