//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Avramova, Yana R."
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Social web"
~subject:"brand personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Markenartikel
Mode
Online retailing
Social web
brand personality
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
5
Brand image
4
Markenimage
4
Advertising
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Beziehungsmarketing
2
Brand
2
Cognition
2
Customer engagement
2
Kognition
2
Kundenzufriedenheit
2
Relationship marketing
2
brand placement
2
need for cognition
2
Atmospherics
1
Betriebliche Wertschöpfung
1
Brand authenticity
1
Brand experience
1
Brand extension
1
Brand placement
1
Commitment
1
Confidence
1
Credibility
1
Customer value
1
Dienstleistungsqualität
1
Einzelhandel
1
Emotion
1
Female and male gender role stereotyping
1
Fernsehwerbung
1
Gastronomie
1
more ...
less ...
Online availability
All
Undetermined
Free
7
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Conference paper
1
Konferenzbeitrag
1
Language
All
English
4
Author
All
Avramova, Yana R.
Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
14
Law, Chun Hung Roberts
8
Ko, Eunju
7
Qu, Hailin
5
Wei, Wei
5
Zhang, Lu
5
Hyun, Sunghyup Sean
4
Jang, Soocheong
4
Kim, Kyung Hoon
4
Li, Hengyun
4
Lu, Lu
4
Wong, IpKin Anthony
4
Yu, Jongsik
4
Ahn, Jiseon
3
Al-Ansi, Amr
3
Bernritter, Stefan F.
3
Bilgihan, Anil
3
Ghaffar, Abdul
3
Hanks, Lydia
3
Hua, Nan
3
Islam, Tahir
3
Kim, Wansoo
3
Kim, Woo Gon
3
King, Ceridwyn
3
Lee, Sanghyeop
3
Liang, Sai
3
Line, Nathaniel D.
3
Rather, Raouf Ahmad
3
Seo, Soobin
3
Song, Hak-jun
3
Song, Hanqun
3
Wu, Luorong
3
Xu, Xun
3
Zhang, Zili
3
Zhang, Ziqiong
3
Ali, Faizan
2
Altinay, Levent
2
Armas-Cruz, Yaiza
2
Back, Ki-Joon
2
Bae, Joonheui
2
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of hospitality management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Electronic commerce research
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
1
Tourism and hospitality research : THR
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
4
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->