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Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 128 (2021), pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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Influence of trust, perceived value, and attitude on customers' repurchase intention for e-grocery
Asti, Wilda Paras; Handayani, Putu Wuri; Azzahro, Fatimah - In: Journal of food products marketing : innovations in … 27 (2021) 3, pp. 157-171
Persistent link: https://www.econbiz.de/10012549612
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The moderating role of shopping trip type in store satisfaction formation
Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of business research : JBR 78 (2017), pp. 133-142
Persistent link: https://www.econbiz.de/10011736263
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More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
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An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
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How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia; Friedmann, Enav; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303784