//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Diamantopoulos, Adamantios"
~source:"econis"
~subject:"Cognition"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Product Placement"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 24 applied filters
Year of publication
From:
To:
Subject
All
Cognition
Customer integration
Customer satisfaction
Emotion
Kundenzufriedenheit
Markenartikel
Mode
Online retailing
Product Placement
Werbung
brand personality
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
10
Markenimage
10
Brand management
7
Markenführung
7
International marketing
5
Internationales Marketing
5
Brand
4
Designation of origin
4
Herkunftsbezeichnung
4
Consumer-brand identification
3
Advertising effects
2
Beziehungsmarketing
2
Consumer dispositions
2
Consumer-brand relationships
2
Country image
2
Global brands
2
Perceived brand globalness/localness
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Werbewirkung
2
Ad attitudes
1
Advertising
1
Attitude towards the country
1
Brand identification
1
Brand origin
1
Brand ownership
1
Brand stereotype
1
Brand stereotype competence
1
Brand stereotype warmth
1
C-XENSCALE
1
Consumer behavior
1
Consumer culture ad imagery
1
Consumer personality traits
1
Consumer xenocentrism
1
Cosmopolitanism
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Diamantopoulos, Adamantios
Ko, Eunju
19
Septianto, Felix
19
Prentice, Catherine
13
Dens, Nathalie
10
Dwivedi, Yogesh Kumar
10
Paul, Justin
10
Thaichon, Park
10
Gustafsson, Anders
9
Japutra, Arnold
9
Loureiro, Sandra Maria Correia
9
Pelsmacker, Patrick de
9
Quach, Sara
9
Kim, Kyung Hoon
8
Choi, Jeonghye
7
Dhir, Amandeep
7
Hollebeek, Linda D.
7
Molinillo, Sebastian
7
Paramita, Widya
7
Rana, Nripendra P.
7
Baier, Daniel
6
Balaji, M. S.
6
Islam, Tahir
6
Jebarajakirthy, Charles
6
Kukar-Kinney, Monika
6
Park, Eunil
6
Park, Jungkun
6
Phau, Ian
6
Richard, Marie-Odile
6
Roy, Sanjit
6
Talwar, Shalini
6
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
5
Chiew, Tung Moi
5
Das, Gopal
5
Flavián Blanco, Carlos
5
Foroudi, Pantea
5
Hudders, Liselot
5
Kaur, Puneet
5
Kim, Sang Jin
5
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of retailing
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
Journal of international marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Source
All
ECONIS (ZBW)
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
2
Do
brand
warmth and
brand
competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
3
The relational value of perceived
brand
globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
4
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
5
Exploring the effectiveness of foreign
brand
communication : consumer culture ad imagery and
brand
schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
6
"Regretting your
brand
-self?" : the moderating role of consumer-
brand
identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
Saved in:
7
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->