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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Dens, Nathalie"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Kaur, Puneet"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
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Cognition
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brand personality
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48
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13
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Dens, Nathalie
Diehl, Sandra
Handayani, Putu Wuri
Kaur, Puneet
Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Septianto, Felix
30
Ko, Eunju
25
Dwivedi, Yogesh Kumar
20
Paul, Justin
20
Dhir, Amandeep
17
Prentice, Catherine
17
Thaichon, Park
17
Rana, Nripendra P.
15
Valette-Florence, Pierre
14
Jebarajakirthy, Charles
13
Kim, Kyung Hoon
13
Park, Jungkun
13
Talwar, Shalini
13
Japutra, Arnold
12
Balaji, M. S.
11
Diamantopoulos, Adamantios
11
Klaus, Philipp
11
Lombart, Cindy
11
Northey, Gavin
11
Quach, Sara
11
Richard, Marie-Odile
11
Bartikowski, Boris
10
Cleveland, Mark
10
Hollebeek, Linda D.
10
Kukar-Kinney, Monika
10
Loureiro, Sandra Maria Correia
10
Pantano, Eleonora
10
Filieri, Raffaele
9
Grewal, Dhruv
9
Gustafsson, Anders
9
Islam, Tahir
9
Molinillo, Sebastian
9
Otterbring, Tobias
9
Phau, Ian
9
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9
Seo, Yuri
9
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of hospitality management
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
Electronic commerce research
1
European journal of marketing
1
Forschungsgruppe Konsum und Verhalten
1
International business review : the official journal of the European International Business Academy
1
International journal of consumer studies
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Islamic marketing
1
Journal of advertising
1
Journal of current issues and research in advertising
1
Journal of promotion management : JPM
1
Marketing accountability for marketing and non-marketing outcomes
1
Routledge companions
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
5
What drives
brand
love for natural products? : the moderating role of household size
Kumar, Sushant
;
Dhir, Amandeep
;
Talwar, Shalini
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431647
Saved in:
6
What drives
brand
love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant
;
Murphy, Mikko
;
Talwar, Shalini
;
Kaur, Puneet
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
Saved in:
7
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
8
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
9
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
10
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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