//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of product & brand management"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Bartikowski, Boris"
~person:"Dens, Nathalie"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Northey, Gavin"
~person:"Pelsmacker, Patrick de"
~person:"Quach, Sara"
~person:"Roy, Sanjit"
~person:"Valette-Florence, Pierre"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Product Placement"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 35 applied filters
Year of publication
From:
To:
Subject
All
Cognition
Customer satisfaction
Konsumentenverhalten
Kundenzufriedenheit
Markenartikel
Mode
Online retailing
Product Placement
Werbung
brand personality
Consumer behaviour
109
Brand management
43
Markenführung
43
Brand image
31
Markenimage
31
Beziehungsmarketing
28
Relationship marketing
28
Luxury goods
23
Luxusgüter
23
Advertising effects
21
Werbewirkung
21
Brand
18
Advertising
15
Dienstleistungsqualität
13
Service quality
13
Einzelhandel
10
Emotion
10
Fashion
10
Internet marketing
10
Online-Marketing
10
Retail trade
10
Cultural identity
9
International marketing
9
Internationales Marketing
9
Kulturelle Identität
9
Personality psychology
9
Persönlichkeitspsychologie
9
Corporate Social Responsibility
7
Corporate social responsibility
7
Social Web
7
Social web
7
Sustainability
7
Customer integration
6
Ethnic group
6
more ...
less ...
Online availability
All
Undetermined
Free
6
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
113
Aufsatz in Zeitschrift
113
Conference paper
2
Konferenzbeitrag
2
Language
All
English
113
Author
All
Bartikowski, Boris
Dens, Nathalie
Diehl, Sandra
Handayani, Putu Wuri
Kim, Kyung Hoon
Laroche, Michel
Loureiro, Sandra Maria Correia
Northey, Gavin
Pelsmacker, Patrick de
Quach, Sara
Roy, Sanjit
Valette-Florence, Pierre
Verhoef, Peter C.
Septianto, Felix
30
Ko, Eunju
25
Dwivedi, Yogesh Kumar
21
Paul, Justin
20
Dhir, Amandeep
17
Prentice, Catherine
17
Thaichon, Park
17
Guzman, Francisco
16
Rana, Nripendra P.
15
Jebarajakirthy, Charles
13
Kaur, Puneet
13
Park, Jungkun
13
Talwar, Shalini
13
Balaji, M. S.
12
Japutra, Arnold
12
Klaus, Philipp
12
Diamantopoulos, Adamantios
11
Hollebeek, Linda D.
11
Lombart, Cindy
11
Richard, Marie-Odile
11
Cleveland, Mark
10
Pantano, Eleonora
10
Filieri, Raffaele
9
Islam, Tahir
9
Ketron, Seth
9
Kukar-Kinney, Monika
9
Mattila, Anna S.
9
Molinillo, Sebastian
9
Otterbring, Tobias
9
Phau, Ian
9
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Marketing letters : a journal of research in marketing
The journal of product & brand management
World review of entrepreneurship, management and sustainable development
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Psychology & marketing
4
International journal of consumer studies
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Services marketing quarterly
2
Australasian marketing journal
1
Baltic journal of management
1
Electronic commerce research
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
113
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Sustainable marketing activities of traditional
fashion
market and
brand
loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
5
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
6
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
7
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
8
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
9
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
10
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->