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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Clothing industry"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
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Clothing industry
Customer satisfaction
Konsumentenverhalten
Mode
Online retailing
Consumer behaviour
7
Fashion
4
purchase intention
3
Beziehungsmarketing
2
Brand
2
Brand management
2
Customer value
2
Kundenwert
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
authenticity
2
customer equity
2
Atmospherics
1
Augmented reality marketing
1
Brand attitude
1
Brand image
1
Business transparency
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China
1
Corporate Social Responsibility
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Customer integration
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Digitalisierung
1
Digitization
1
Einzelhandel
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Emotion
1
Environmental consciousness
1
Environmental management
1
Innovation
1
Internet marketing
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8
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Ko, Eunju
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Kim, Kyung Hoon
5
Bae, Joonheui
4
Islam, Tahir
4
Mathur, Anil
4
Moschis, George P.
4
Ghaffar, Abdul
3
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Dixit, Saurabh Kumar
2
Henry, Paul Conrad
2
Khare, Arpita
2
Kim, Sang Jin
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Law, Monica
2
Lee, Kuan-Huei
2
Ng, Mark
2
Parrey, Shakir Hussain
2
Parvatiyar, Atul
2
Poh Theng Loo
2
Rather, Raouf Ahmad
2
Sheikh, Altaf Ahmed
2
Thuckavadee Sthienrapapayut
2
Ackerman, David
1
Adjei, Mavis T.
1
Agrawal, Suchi
1
Albinsson, Pia A.
1
Alikhani, Ali
1
Alén, Elisa
1
An, Jake
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Apiradee Wongkitrungrueng
1
Arora, Nilesh
1
Attaway, Jill P.
1
Babin, Barry J.
1
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Cogent business & management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
30
Journal of retailing and consumer services
11
International journal of advertising : the quarterly review of marketing communications
9
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of consumer studies
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of global fashion marketing : JGfM
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in culture, tourism and hospitality research
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Emerald insight
1
European management journal
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
8
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date (oldest first)
1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
4
The effect of luxury
brand
erotic capital on luxury
brand
consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
5
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable
fashion
evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
6
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
7
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
8
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
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