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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Gursoy, Dogan"
~person:"Hwang, Jinsoo"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
39
Beziehungsmarketing
11
Relationship marketing
11
Brand image
7
Brand management
7
Customer satisfaction
7
Dienstleistungsqualität
7
Kundenzufriedenheit
7
Markenführung
7
Markenimage
7
Service quality
7
Fashion
5
Virales Marketing
5
Brand
4
Internet marketing
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Cultural identity
3
Customer integration
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Customer value
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Emotion
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3
Italien
3
Italy
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Kulturelle Identität
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3
Materialism
3
Perception
3
Tourism
3
Tourismus
3
Urlaubsverhalten
3
Wahrnehmung
3
purchase intention
3
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40
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40
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English
40
Author
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Agovino, Massimiliano
Cordes, Christian
Gursoy, Dogan
Hwang, Jinsoo
Ko, Eunju
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
36
Hyun, Sunghyup Sean
9
Yu, Jongsik
9
Kim, Jinkyung Jenny
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Kumar, V.
7
Chua, Bee-Lia
6
Hoffmann, Stefan
6
Kim, Seongseop
6
Vitell, Scott J.
6
Wong, IpKin Anthony
6
Grewal, Dhruv
5
Kim, Kyung Hoon
5
Kim, Wansoo
5
Lee, Jin-soo
5
Lee, Seonjeong
5
Mattila, Anna S.
5
Prayag, Girish
5
Singh, Jatinder Jit
5
Tang, Liang
5
Ahn, Jiseon
4
Babin, Barry J.
4
Bae, Joonheui
4
Gentina, Élodie
4
Hanks, Lydia
4
Hung, Kam
4
Islam, Tahir
4
Jeong, Miyoung
4
Koo, Bonhak
4
Koo, Chulmo
4
Lee, Sanghyeop
4
Lehto, Xinran Y.
4
Line, Nathaniel D.
4
Liu, Chih-Hsing
4
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Electronic commerce research
International journal of market research : JMRS ; the journal of the Market Research Society
International journal of wine business research : IJWBR
International marketing review
Journal of business ethics : JOBE
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
Journal of the Academy of Marketing Science
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
31
Journal of retailing and consumer services
12
International journal of hospitality management
11
International journal of advertising : the quarterly review of marketing communications
10
Tourism management : research, policies, practice
9
Journal of promotion management : innovations in planning and applied research
7
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Tourism and hospitality research : the surrey quarterly review
3
Economia politica : journal of analytical and institutional economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of global fashion marketing : JGfM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
European management journal
1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
40
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
4
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
5
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
6
The effect of luxury
brand
erotic capital on luxury
brand
consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
7
The antecedents and consequences of
brand
authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
8
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable
fashion
evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
9
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
10
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
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