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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing and multicultural diversity"
~language:"eng"
~person:"Agovino, Massimiliano"
~person:"Aiking, Harry"
~person:"Asche, Frank"
~person:"Bronnmann, Julia"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Tocco, Barbara"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Viral marketing"
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Consumer behaviour
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Viral marketing
Cultural identity
6
Globalisierung
6
Kulturelle Identität
6
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International marketing
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Internationales Marketing
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English
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Agovino, Massimiliano
Aiking, Harry
Asche, Frank
Bronnmann, Julia
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Tocco, Barbara
Verhoef, Peter C.
Ko, Eunju
14
Valette-Florence, Pierre
14
Diamantopoulos, Adamantios
12
Cleveland, Mark
11
Septianto, Felix
11
Bartikowski, Boris
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Balaji, M. S.
9
Filieri, Raffaele
9
Shukla, Paurav
9
Choi, Jeonghye
8
Christodoulides, George
8
Paul, Justin
8
Richard, Marie-Odile
8
Veloutsou, Cleopatra
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Guzman, Francisco
7
Liu, Martin J.
7
McLean, Graeme J.
7
Roy, Rajat
7
Roy, Sanjit
7
Teng, Lefa
7
Wang, Cheng Lu
7
Das, Gopal
6
Foroudi, Pantea
6
Gupta, Suraksha
6
Japutra, Arnold
6
Kim, Kyung Hoon
6
Kukar-Kinney, Monika
6
Luo, Jun
6
Mandler, Timo
6
Mattila, Anna S.
6
Melewar, T. C.
6
Merchant, Altaf
6
Oghazi, Pejvak
6
Pereira, Vijay
6
Sharma, Piyush
6
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
International marketing review
Journal of business research : JBR
Marketing and multicultural diversity
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
2
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marine resource economics
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Applied economics letters
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Food policy : economics planning and politics of food and agriculture
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of agricultural economics
1
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ECONIS (ZBW)
29
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1
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
2
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
3
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
4
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
5
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
6
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
7
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
8
Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu
;
Laroche, Michel
;
Aurup, …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
Saved in:
9
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
10
Materialism and the sharing economy : a cross-cultural study of American and Indian consumers
Davidson, Alexander
;
Habibi, Mohammad Reza
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 364-372
Persistent link: https://www.econbiz.de/10011771915
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