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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla; Pelsmacker, Patrick de - In: Journal of business ethics : JOBE 134 (2016) 2, pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
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Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
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The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
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Recollection of the sea cruise : the role of cruise photos and other passengers on the ship
Kang, Juhee; Manthiou, Aikaterini; Kim, Insin; Hyun, … - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1286-1308
Persistent link: https://www.econbiz.de/10011627507
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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The effect of trust on value on travel websites : enhancing well-being and word-of-mouth among the elderly
Kim, Joonhyeong Joseph; Nam, Minjung; Kim, Insin - In: Journal of travel and tourism marketing 36 (2019) 1, pp. 76-89
Persistent link: https://www.econbiz.de/10012179365