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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina; Campo, Katia; Lamey, Lien; Breugelmans, Els - In: Journal of retailing 92 (2016) 3, pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
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Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
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The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do; Loureiro, Sandra Maria Correia - In: International journal of internet marketing and … 15 (2021) 4, pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
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The backfire effect of sustainable social cues : new evidence on social moral licensing
Lasarov, Wassili; Mai, Robert; Hoffmann, Stefan - In: Ecological economics : the transdisciplinary journal of … 195 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013253970
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Which products are more responsive to in-store displays : utilitarian or hedonic?
Garrido-Morgado, Álvaro; González-Benito, Óscar; … - In: Journal of retailing 97 (2021) 3, pp. 477-491
Persistent link: https://www.econbiz.de/10013256061
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Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia; Lamey, Lien; Breugelmans, Els; Melis, Kristina - In: Journal of retailing 97 (2021) 2, pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
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Paths to successful academic research : a life course perspective
Moschis, George P. - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 372-408
Persistent link: https://www.econbiz.de/10012257908