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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Agovino, Massimiliano"
~person:"Belk, Russell W."
~person:"Campo, Katia"
~person:"Cordes, Christian"
~person:"Hoffmann, Stefan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Kundenzufriedenheit
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
29
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Life course
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life course
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Agovino, Massimiliano
Belk, Russell W.
Campo, Katia
Cordes, Christian
Hoffmann, Stefan
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
30
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Law, Chun Hung Roberts
8
Grewal, Dhruv
7
Kim, Insin
7
Yu, Jongsik
7
Kim, Seongseop
6
Nordfält, Jens
6
Wong, IpKin Anthony
6
Breugelmans, Els
5
Chua, Bee-Lia
5
Kim, Kyung Hoon
5
Bae, Joonheui
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Kim, Wansoo
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Koo, Chulmo
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Lee, Jin-soo
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Mai, Robert
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Mathur, Anil
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Patrick, Vanessa M.
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Rita, Paulo
4
Roggeveen, Anne L.
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3
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Back, Ki-Joon
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Blut, Markus
3
Christodoulides, George
3
Cleveland, Mark
3
Ghaffar, Abdul
3
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3
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of internet marketing and advertising : IJIMA
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Journal of business research : JBR
17
Journal of retailing and consumer services
13
Research in consumer behavior
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Emerald insight
4
Journal of business ethics : JOBE
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
SpringerLink / Bücher
4
International journal of consumer studies
3
Journal of marketing
3
Journal of marketing communications
3
Marketing theory
3
Business & society
2
Economia politica : journal of analytical and institutional economics
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of consumer behaviour
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Lehrbuch
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Routledge frontiers in the development of international business, management and marketing
2
Springer eBook Collection
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
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ECONIS (ZBW)
29
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
3
A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina
;
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
Saved in:
4
Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
Saved in:
5
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
6
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
7
The backfire effect of sustainable social cues : new evidence on social moral licensing
Lasarov, Wassili
;
Mai, Robert
;
Hoffmann, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
195
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013253970
Saved in:
8
Which products are more responsive to in-store displays : utilitarian or hedonic?
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
; …
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 477-491
Persistent link: https://www.econbiz.de/10013256061
Saved in:
9
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
10
Paths to successful academic research : a life course perspective
Moschis, George P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 372-408
Persistent link: https://www.econbiz.de/10012257908
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