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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Line, Nathaniel D."
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
23
Beziehungsmarketing
7
Relationship marketing
7
Fashion
5
Brand image
4
Brand management
4
Dienstleistungsqualität
4
Luxury goods
4
Luxusgüter
4
Markenführung
4
Markenimage
4
Service quality
4
Gastronomie
3
Materialism
3
Restaurant industry
3
purchase intention
3
Brand
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Customer integration
2
Customer satisfaction
2
Customer value
2
Designation of origin
2
Emotion
2
Globalisierung
2
Herkunftsbezeichnung
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Italien
2
Italy
2
Kulturelle Identität
2
Kundenintegration
2
Kundenwert
2
Kundenzufriedenheit
2
Markenartikel
2
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24
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24
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24
Language
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English
24
Author
All
Agovino, Massimiliano
Cordes, Christian
Ko, Eunju
Laroche, Michel
Line, Nathaniel D.
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
36
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
9
Yu, Jongsik
9
Kim, Jinkyung Jenny
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Chua, Bee-Lia
6
Kim, Seongseop
6
Vitell, Scott J.
6
Wong, IpKin Anthony
6
Hoffmann, Stefan
5
Hung, Kam
5
Kim, Kyung Hoon
5
Kim, Wansoo
5
Lee, Jin-soo
5
Lee, Seonjeong
5
Liu, Chih-Hsing
5
Mattila, Anna S.
5
Prayag, Girish
5
Singh, Jatinder Jit
5
Tang, Liang
5
Ahn, Jiseon
4
Bae, Joonheui
4
Gentina, Élodie
4
Gursoy, Dogan
4
Hanks, Lydia
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Jeong, Miyoung
4
Koo, Bonhak
4
Koo, Chulmo
4
Lee, Sanghyeop
4
Lehto, Xinran Y.
4
Mathur, Anil
4
Moon, Hyoungeun
4
Moschis, George P.
4
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of business ethics : JOBE
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
30
International journal of hospitality management
14
Journal of retailing and consumer services
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Economia politica : journal of analytical and institutional economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of global fashion marketing : JGfM
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The Cornell hospitality quarterly
2
The journal of product & brand management
2
Advances in culture, tourism and hospitality research
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Emerald insight
1
European management journal
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
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All
ECONIS (ZBW)
24
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
4
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
5
The effect of luxury
brand
erotic capital on luxury
brand
consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
6
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable
fashion
evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
7
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
8
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
9
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
10
When birds flock together : an identification of the destination social servicescape
Line, Nathaniel D.
;
Hanks, Lydia
;
McGinley, Sean
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 882-894
Persistent link: https://www.econbiz.de/10011941772
Saved in:
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