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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Agovino, Massimiliano"
~person:"Asche, Frank"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
26
Brand management
6
Cultural identity
6
Globalisierung
6
Kulturelle Identität
6
Markenführung
6
International marketing
5
Internationales Marketing
5
Advertising effects
4
Ethnic group
4
Ethnische Gruppe
4
Welt
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Werbewirkung
4
World
4
Acculturation
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Brand image
3
Culture
3
Global consumer culture
3
Markenimage
3
National culture
3
Nationalkultur
3
Product Placement
3
Product placement
3
Social integration
3
Soziale Integration
3
Aquaculture
2
Aquakultur
2
Beziehungsmarketing
2
Brand
2
Brand placement
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Einzelhandel
2
Italien
2
Italy
2
Markenartikel
2
Materialism
2
Netherlands
2
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26
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English
Author
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Agovino, Massimiliano
Asche, Frank
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
15
Valette-Florence, Pierre
14
Septianto, Felix
13
Diamantopoulos, Adamantios
12
Cleveland, Mark
11
Bartikowski, Boris
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Balaji, M. S.
9
Filieri, Raffaele
9
Paul, Justin
9
Shukla, Paurav
9
Choi, Jeonghye
8
Christodoulides, George
8
Kim, Kyung Hoon
8
Richard, Marie-Odile
8
Veloutsou, Cleopatra
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Chen, Qimei
7
Guzman, Francisco
7
Liu, Martin J.
7
McLean, Graeme J.
7
Roy, Rajat
7
Roy, Sanjit
7
Teng, Lefa
7
Wang, Cheng Lu
7
Das, Gopal
6
Foroudi, Pantea
6
Gupta, Suraksha
6
Japutra, Arnold
6
Kukar-Kinney, Monika
6
Luo, Jun
6
Mandler, Timo
6
Mattila, Anna S.
6
Melewar, T. C.
6
Merchant, Altaf
6
Minton, Elizabeth A.
6
Oghazi, Pejvak
6
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of business research : JBR
Marketing and multicultural diversity
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Food policy : economics planning and politics of food and agriculture
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of agricultural economics
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of international food & agribusiness marketing
1
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ECONIS (ZBW)
26
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1
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
2
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
4
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
5
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
6
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
7
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
8
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of
brand
success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
9
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
10
Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu
;
Laroche, Michel
;
Aurup, …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
Saved in:
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