Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Psychology & marketing"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Electric car adoption
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
21
Cultural identity
6
Globalisierung
6
Globalization
6
Kulturelle Identität
6
Brand management
5
International marketing
5
Internationales Marketing
5
Markenführung
5
Ethnic group
4
Ethnische Gruppe
4
Welt
4
World
4
Acculturation
3
Advertising effects
3
Culture
3
Global consumer culture
3
National culture
3
Nationalkultur
3
Social integration
3
Soziale Integration
3
Werbewirkung
3
Brand image
2
Einzelhandel
2
Experiment
2
Markenimage
2
Materialism
2
Netherlands
2
Niederlande
2
Personality psychology
2
Persönlichkeitspsychologie
2
Product Placement
2
Product placement
2
Retail trade
2
Social values
2
Soziale Werte
2
AI-enabled consumer experience
1
Acculturation/socialization research
1
Actively caring behavior model
1
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Language
All
English
21
Author
All
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
15
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
12
Septianto, Felix
12
Bartikowski, Boris
11
Cleveland, Mark
11
Filieri, Raffaele
11
Das, Gopal
10
Dwivedi, Yogesh Kumar
10
Paul, Justin
10
Seo, Yuri
10
Balaji, M. S.
9
Christodoulides, George
9
McLean, Graeme J.
9
Shukla, Paurav
9
Choi, Jeonghye
8
Kim, Kyung Hoon
8
Richard, Marie-Odile
8
Veloutsou, Cleopatra
8
Wang, Cheng Lu
8
Arslanagic-Kalajdzic, Maja
7
Babin, Barry J.
7
Behl, Abhishek
7
Chan, Eugene Y.
7
Guzman, Francisco
7
Kukar-Kinney, Monika
7
Liu, Martin J.
7
Merchant, Altaf
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Spielmann, Nathalie
7
Teng, Lefa
7
Fastoso, Fernando
6
Japutra, Arnold
6
Lim, Weng Marc
6
Lunardo, Renaud
6
Luo, Jun
6
Mandler, Timo
6
more ...
less ...
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of business research : JBR
Marketing and multicultural diversity
Psychology & marketing
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
2
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
3
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
4
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
5
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
6
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
7
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
8
Brand
placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
9
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
10
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
