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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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Loyalty formation for different customer journey segments
Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
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A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina; Campo, Katia; Lamey, Lien; Breugelmans, Els - In: Journal of retailing 92 (2016) 3, pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
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Personal values, green self-identity and electric car adoption
Barbarossa, Camilla; Pelsmacker, Patrick de; Moons, Ingrid - In: Ecological economics : the transdisciplinary journal of … 140 (2017), pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram; Breugelmans, Els; Gedenk, Karen; Rolef, … - In: Journal of retailing 94 (2018) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10011833422
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Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers : evidence and policy implications
Agovino, Massimiliano; Crociata, Alessandro; Quaglione, … - In: Ecological economics : the transdisciplinary journal of … 141 (2017), pp. 66-75
Persistent link: https://www.econbiz.de/10011877832