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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~subject:"Airline"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Airline
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
736
Beziehungsmarketing
133
Relationship marketing
133
Brand management
128
Markenführung
128
Brand image
108
Einzelhandel
108
Holiday behaviour
108
Markenimage
108
Retail trade
108
Urlaubsverhalten
108
Customer satisfaction
103
Kundenzufriedenheit
103
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77
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77
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72
Tourismus
72
Brand
59
Markenartikel
56
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53
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53
Online-Handel
53
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53
Tourismusmarketing
53
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52
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49
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49
Hotel industry
45
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45
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45
Luxusgüter
45
Social Web
43
Social web
43
Personality psychology
39
Persönlichkeitspsychologie
39
Internet marketing
38
Online-Marketing
38
Virales Marketing
38
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738
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1
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741
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Han, Heesup
30
Hwang, Jinsoo
10
Law, Chun Hung Roberts
9
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Grewal, Dhruv
7
Kim, Insin
7
Yu, Jongsik
7
Kim, Seongseop
6
Nordfält, Jens
6
Wong, IpKin Anthony
6
Breugelmans, Els
5
Campo, Katia
5
Chua, Bee-Lia
5
Kim, Kyung Hoon
5
Bae, Joonheui
4
Hoffmann, Stefan
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Kim, Wansoo
4
Koo, Chulmo
4
Lee, Jin-soo
4
Mai, Robert
4
Mathur, Anil
4
Moschis, George P.
4
Patrick, Vanessa M.
4
Roggeveen, Anne L.
4
Adam, Issahaku
3
Ahn, Jiseon
3
Back, Ki-Joon
3
Belk, Russell W.
3
Blut, Markus
3
Christodoulides, George
3
Cleveland, Mark
3
Ghaffar, Abdul
3
Gorton, Matthew
3
Gustafsson, Anders
3
Haruvy, Ernan
3
He, Jiaxun
3
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of retailing and consumer services
1,542
Journal of business research : JBR
1,472
International journal of hospitality management
518
International journal of consumer studies
323
SpringerLink / Bücher
296
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
251
The journal of product & brand management
231
Technological forecasting & social change : an international journal
229
Tourism management : research, policies, practice
224
Management science : journal of the Institute for Operations Research and the Management Sciences
222
Journal of marketing communications
215
The journal of brand management : an international journal
199
Journal of Islamic marketing
195
Journal of international consumer marketing
195
International journal of advertising : the review of marketing communications
192
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
192
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
179
Journal of fashion marketing and management
170
Journal of hospitality marketing & management
168
Discussion paper / Centre for Economic Policy Research
167
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of promotion management : innovations in planning and applied research
161
Journal of the Academy of Marketing Science
160
The international review of retail, distribution and consumer research
159
Journal of strategic marketing
149
Marketing intelligence & planning
148
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
146
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Food policy : economics planning and politics of food and agriculture
143
The journal of services marketing
142
Discussion papers / CEPR
140
Marketing letters : a journal of research in marketing
139
Journal of marketing
137
European journal of marketing
135
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
135
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ECONIS (ZBW)
741
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1
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741
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
4
Antecedents and consequences of consumer commitment in traditional and low-cost airlines
Curras-Perez, Rafael
;
Sánchez, Isabel
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 899-911
Persistent link: https://www.econbiz.de/10011517496
Saved in:
5
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
6
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
7
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
8
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
9
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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