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Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
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Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon; Back, Ki-Joon - In: Journal of travel and tourism marketing 35 (2018) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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What determines consumers' use of eco-labels? : taking a close look at label trust
Gorton, Matthew; Tocco, Barbara; Yeh, Ching-Hua; … - In: Ecological economics : the transdisciplinary journal of … 189 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013194206
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Modeling the role of luxury air-travelers' self-enhancement
Choi, Sooyoung; Kim, Joonhyeong Joseph; Choe, Yunseok; … - In: Journal of travel and tourism marketing 37 (2020) 2, pp. 200-216
Persistent link: https://www.econbiz.de/10012289322
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Paths to successful academic research : a life course perspective
Moschis, George P. - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 372-408
Persistent link: https://www.econbiz.de/10012257908
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Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah; Moschis, George P.; Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 440-456
Persistent link: https://www.econbiz.de/10012257912