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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Ahn, Jiseon"
~person:"Cordes, Christian"
~person:"Gorton, Matthew"
~person:"Haruvy, Ernan"
~person:"Hyun, Sunghyup Sean"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
25
Beziehungsmarketing
8
Markenführung
7
Brand image
6
Markenimage
6
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5
Kundenzufriedenheit
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life course
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Internationales Marketing
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Agovino, Massimiliano
Ahn, Jiseon
Cordes, Christian
Gorton, Matthew
Haruvy, Ernan
Hyun, Sunghyup Sean
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
30
Hwang, Jinsoo
10
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Yu, Jongsik
7
Kim, Seongseop
6
Wong, IpKin Anthony
6
Chua, Bee-Lia
5
Kim, Kyung Hoon
5
Bae, Joonheui
4
Hoffmann, Stefan
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Kim, Wansoo
4
Koo, Chulmo
4
Lee, Jin-soo
4
Mathur, Anil
4
Adam, Issahaku
3
Back, Ki-Joon
3
Belk, Russell W.
3
Christodoulides, George
3
Cleveland, Mark
3
Ghaffar, Abdul
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He, Jiaxun
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Heo, Cindy Yoonjoung
3
Hung, Kam
3
Jeong, Miyoung
3
Koo, Bonhak
3
Kozak, Metin
3
Lee, Sanghyeop
3
Lehto, Xinran Y.
3
Li, Hengyun
3
Li, Jun
3
Li, Tongzhe
3
Magnusson, Peter
3
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
18
Journal of retailing and consumer services
14
International journal of hospitality management
13
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Asia Pacific journal of marketing and logistics
3
Journal of business ethics : JOBE
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The service industries journal
3
Economia politica : journal of analytical and institutional economics
2
Electronic commerce research
2
European Sport management quarterly : ESMQ
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection
2
The journal of product & brand management
2
Total quality management & business excellence
2
Tourism and hospitality research : THR
2
Tourism management perspectives : TMP
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
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ECONIS (ZBW)
25
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1
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
2
Critical in-flight and ground-service factors influencing
brand
prestige and relationships between
brand
prestige, well-being perceptions, and
brand
loyalty : first-class passenger...
Ahn, Young-joo
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
Saved in:
3
Influence of
brand
relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
4
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and
brand
loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
5
The effects of perceived destination ability and destination
brand
love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
Saved in:
6
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
7
What determines consumers' use of eco-labels? : taking a close look at label trust
Gorton, Matthew
;
Tocco, Barbara
;
Yeh, Ching-Hua
; …
- In:
Ecological economics : the transdisciplinary journal of …
189
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013194206
Saved in:
8
Modeling the role of luxury air-travelers' self-enhancement
Choi, Sooyoung
;
Kim, Joonhyeong Joseph
;
Choe, Yunseok
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10012289322
Saved in:
9
Paths to successful academic research : a life course perspective
Moschis, George P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 372-408
Persistent link: https://www.econbiz.de/10012257908
Saved in:
10
Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah
;
Moschis, George P.
;
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 440-456
Persistent link: https://www.econbiz.de/10012257912
Saved in:
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