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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing and multicultural diversity"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
3
Cultural identity
2
Kulturelle Identität
2
Acculturation
1
Beziehungsmarketing
1
Consumer ethnocentrism
1
Corporate culture
1
Customer satisfaction
1
Ethnic group
1
Ethnische Gruppe
1
Global consumer culture
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Globalisierung
1
Globalization
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Human uniqueness
1
International marketing
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Internationales Marketing
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
1
Materialism
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Mortality
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National culture
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Nationalkultur
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Online retailing
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Online-Handel
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Relationship marketing
1
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1
Soziale Integration
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Sterblichkeit
1
Unternehmenskultur
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Website
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Welt
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animals
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culture
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existential anxiety
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Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Verhoef, Peter C.
Hoffmann, Stefan
4
Kim, Soojung
4
Muehling, Darrel D.
4
Pelsmacker, Patrick de
4
Schultz, Don E.
4
Um, Nam-Hyun
4
Bellman, Steven
3
Christodoulides, George
3
Dodoo, Naa Amponsah
3
He, Jiaxun
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Moons, Ingrid
3
Muralidharan, Sidharth
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Agovino, Massimiliano
2
Aiking, Harry
2
Al Shurideh, Muhammad
2
Antheunis, Marjolijn L.
2
Asche, Frank
2
Bailey, Ainsworth Anthony
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Block, Martin P.
2
Boer, Johannes de
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of marketing communications
Marketing and multicultural diversity
Journal of business research : JBR
14
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of business ethics : JOBE
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Routledge companions
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
3
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1
Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
Saved in:
2
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
3
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
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