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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing and multicultural diversity"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mazzocchi, Mario"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
13
Brand management
6
Markenführung
6
Beziehungsmarketing
4
Brand
4
Markenartikel
4
Relationship marketing
4
Social Web
3
Social web
3
Brand image
2
Ernährungssicherung
2
Food security
2
Globalisierung
2
Globalization
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
Sales promotion
2
Verkaufsförderung
2
Acculturation
1
Advertising
1
Advertising effects
1
Air pollution
1
Automotive industry
1
Brand authenticity
1
Brand loyalty
1
Climate change
1
Cluster analysis
1
Clusteranalyse
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer ethnocentrism
1
Creativity
1
Cultural identity
1
Customer integration
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
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12
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1
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13
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13
Collection of articles of several authors
1
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1
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English
13
Author
All
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Mazzocchi, Mario
Pelsmacker, Patrick de
Verhoef, Peter C.
Yang, Jing
5
Hoffmann, Stefan
4
Bang Nguyen Viet
3
Christodoulides, George
3
Estelami, Hooman
3
He, Jiaxun
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Agovino, Massimiliano
2
Aiking, Harry
2
Arora, Nilesh
2
Asche, Frank
2
Bae, Mikyeung
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Bilro, Ricardo Godinho
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Cheong, Hyuk Jun
2
Cleveland, Mark
2
Diallo, Mbaye Fall
2
Durif, Fabien
2
Eastman, Jacqueline Kilsheimer
2
Feng, Yang
2
Ge, Jiaye
2
Gorton, Matthew
2
Guerreiro, João Pedro Silva Martins
2
Guzman, Francisco
2
Han, C. M.
2
Haq, Junaid Ul
2
Kecinski, Maik
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of promotion management : innovations in planning and applied research
Marketing and multicultural diversity
Journal of business research : JBR
16
Journal of retailing and consumer services
11
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
A modern guide to food economics
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of economic behavior & organization : JEBO
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
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Source
All
ECONIS (ZBW)
13
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13
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1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
7
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
8
The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
9
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
10
Ten years of five-a-day policy in the UK : nutritional outcomes and environmental effects
Castiglione, Concetta
;
Mazzocchi, Mario
- In:
Ecological economics : the transdisciplinary journal of …
157
(
2019
),
pp. 185-194
Persistent link: https://www.econbiz.de/10012166009
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