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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Cordes, Christian"
~person:"Ge, Jiaye"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
9
Brand image
3
Brand management
3
Globalisierung
3
Globalization
3
Markenführung
3
Markenimage
3
Brand
2
International marketing
2
Internationales Marketing
2
Markenartikel
2
Market segmentation
2
Perceived brand globalness
2
Target group
2
Zielgruppe
2
Acculturation
1
Aromastoff
1
Automotive industry
1
Beschaffung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand competence
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Brand innovativeness
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Brand transgression
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Brand-nation connection
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Buffering effect
1
Cluster analysis
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Clusteranalyse
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Color
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer ethnocentrism
1
Cultural identity
1
Cultural tightness and looseness
1
Customer inspiration
1
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1
Customer satisfaction
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9
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Cordes, Christian
Ge, Jiaye
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Grewal, Dhruv
7
Nordfält, Jens
6
Breugelmans, Els
5
Campo, Katia
5
Hoffmann, Stefan
4
Mai, Robert
4
Patrick, Vanessa M.
4
Roggeveen, Anne L.
4
Blut, Markus
3
Christodoulides, George
3
Gorton, Matthew
3
Haruvy, Ernan
3
He, Jiaxun
3
Jha, Subhash
3
Li, Tongzhe
3
Magnusson, Peter
3
Messer, Kent D.
3
Noble, Stephanie M.
3
Oppewal, Harmen
3
Popkowski Leszczyc, Peter T. L.
3
Tocco, Barbara
3
Agovino, Massimiliano
2
Ahlbom, Carl-Philip
2
Aiking, Harry
2
Areni, Charles Scott
2
Asche, Frank
2
Aydınoğlu, Nilüfer Z.
2
Bagozzi, Richard P.
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Baskin, Ernest
2
Bellis, Emanuel de
2
Bijmolt, Tammo H. A.
2
Binder, Martin
2
Biswas, Abhijit
2
Biswas, Dipayan
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Breitsohl, Jan
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of retailing
Marketing and multicultural diversity
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Psychology & marketing
1
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Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
How does cultural tightness-looseness affect attitudes toward a local vs foreign
brand
transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
3
The dual impetus for perceived
brand
globalness and
brand
competence in a rapidly changing environment : the role of
Brand
-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
4
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
5
Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
Saved in:
6
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
7
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
8
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
9
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
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