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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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How to stimulate environmentally friendly consumption : evidence from a nationwide social experiment in Japan to promote eco-friendly coffee
Takahashi, Ryo - In: Ecological economics : the transdisciplinary journal of … 186 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10013184087
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How can we motivate consumers to purchase certified forest coffee? : evidence from a laboratory randomized experiment using eye-trackers
Takahashi, Ryo; Todō, Yasuyuki; Funaki, Yukihiko - In: Ecological economics : the transdisciplinary journal of … 150 (2018), pp. 107-121
Persistent link: https://www.econbiz.de/10011990951
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The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid; Barbarossa, Camilla; Pelsmacker, Patrick de - In: Ecological economics : the transdisciplinary journal of … 151 (2018), pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
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Personal values, green self-identity and electric car adoption
Barbarossa, Camilla; Pelsmacker, Patrick de; Moons, Ingrid - In: Ecological economics : the transdisciplinary journal of … 140 (2017), pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
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Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241
Persistent link: https://www.econbiz.de/10013396173