Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"European journal of operational research : EJOR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Should non-genuine products be...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
37
Werbung
37
Theorie
16
Theory
16
Preismanagement
14
Pricing strategy
14
OR in marketing
11
Game theory
10
Internet marketing
10
Online-Marketing
10
Spieltheorie
10
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
6
Revenue management
6
Revenue-Management
6
Werbewirkung
6
Differential games
5
Dynamic pricing
5
Product quality
5
Produktqualität
5
Lieferkette
4
Marketing management
4
Marketingmanagement
4
Search engine
4
Suchmaschine
4
Supply chain
4
Advertising planning
3
Auction theory
3
Auktionstheorie
3
Brand
3
Competition
3
Cooperative advertising
3
Dynamic advertising
3
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Markenartikel
3
Preiswettbewerb
3
Price competition
3
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Language
All
English
37
Author
All
Zaccour, Georges
4
Chenavaz, Régis Y.
3
Feichtinger, Gustav
3
Hartl, Richard F.
3
Kort, Peter M.
3
Basu, Preetam
2
Dye, Chung-Yuan
2
Grass, Dieter
2
Karray, Salma
2
Martín Herrán, Guiomar
2
Mukherjee, Arka
2
Rakshit, Krishanu
2
Tunuguntla, Vaishnavi
2
Basu, Sumanta
1
Bhardwaj, Pradeep
1
Bichler, Martin
1
Cai, Gangshu
1
Carvalho, Margarida
1
Caulkins, Jonathan P.
1
Chai, Junwu
1
Chakraborty, Soumyakanti
1
Chauhan, Satyaveer S.
1
Chen, Bowei
1
Chiang, Wei-yu Kevin
1
Chutani, Anshuman
1
Crettez, Bertrand
1
Day, Steven James
1
De Giovanni, Pietro
1
Dhamotharan, Lalitha
1
El Ouardighi, Fouad
1
Eynan, Amit
1
Ghosh, Debabrata
1
Goh, Mark
1
Gromova, Ekaterina
1
Grosset, Luca
1
Hayek, Naila
1
He, Xiang
1
Hsieh, Tsu-Pang
1
Hu, Jiao
1
Huang, Jingmin
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
CEPR Discussion Papers
412
International journal of advertising : the review of marketing communications
197
Journal of advertising
163
NBER Working Papers
159
European Journal of Marketing
142
Journal of advertising research
142
Journal of Consumer Marketing
136
Journal of business research : JBR
134
Journal of marketing communications
109
International journal of advertising : the quarterly review of marketing communications
98
International Journal of Industrial Organization
84
Young Consumers
83
Economics Letters
71
Marketing Science
69
Journal of advertising : official publication of the American Academy of Advertising
64
Journal of promotion management : innovations in planning and applied research
64
International Marketing Review
59
Journal of retailing and consumer services
58
Strategic Direction
58
Journal of Product & Brand Management
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
SpringerLink / Bücher
50
Journal of promotion management : JPM
49
NBER working paper series
48
Journal of Services Marketing
46
International journal of internet marketing and advertising : IJIMA
43
Journal of historical research in marketing
42
Journal of current issues and research in advertising
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Marketing Intelligence & Planning
40
American Economic Review
39
Economic Modelling
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of Institutional and Theoretical Economics (JITE)
37
Canadian Journal of Economics
33
Journal of marketing
30
Health marketing quarterly
29
Psychology & marketing
29
Asia Pacific Journal of Marketing and Logistics
28
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Age-structured linear-state differential games
Grosset, Luca
;
Vicolani, Bruno
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 269-278
Persistent link: https://www.econbiz.de/10011503297
Saved in:
2
Sustaining cooperation in a differential game of
advertising
goodwill accumulation
Jørgensen, Steffen
;
Gromova, Ekaterina
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 294-303
Persistent link: https://www.econbiz.de/10011503305
Saved in:
3
Quality effects in different
advertising
models - an impulse control approach
Reddy, Puduru V.
;
Wrzaczek, Stefan
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Saved in:
4
Autonomous and
advertising
-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
251
(
2016
)
3
,
pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
Saved in:
5
Dynamic budget allocation for social media
advertising
campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
6
Integration of development and
advertising
strategies for multi-attribute products under competition
Yan, Yingchen
;
Zhao, Qiu Hong
;
Qin, Zhongfeng
;
Sun, Gaoji
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 490-503
Persistent link: https://www.econbiz.de/10013207270
Saved in:
7
Advertising
, goodwill, and the Veblen effect
Chenavaz, Régis Y.
;
Eynan, Amit
- In:
European journal of operational research : EJOR
289
(
2021
)
2
,
pp. 676-682
Persistent link: https://www.econbiz.de/10012416825
Saved in:
8
Advertisement revenue management : determining the optimal mix of skippable and non-skippable ads for online video sharing platforms
Chakraborty, Soumyakanti
;
Basu, Sumanta
;
Ray, Saibal
; …
- In:
European journal of operational research : EJOR
292
(
2021
)
1
,
pp. 213-229
Persistent link: https://www.econbiz.de/10012495425
Saved in:
9
Advertising
and quality improving strategies in a supply chain when facing potential crises
Lu, Lijue
;
Navas, Jorge
- In:
European journal of operational research : EJOR
288
(
2021
)
3
,
pp. 839-851
Persistent link: https://www.econbiz.de/10012387373
Saved in:
10
The impact of product recall on
advertising
decisions and firm profit while envisioning crisis or being hazard myopic
Mukherjee, Arka
;
Chauhan, Satyaveer S.
- In:
European journal of operational research : EJOR
288
(
2021
)
3
,
pp. 953-970
Persistent link: https://www.econbiz.de/10012387425
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
