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~isPartOf:"International journal of hospitality management"
~subject:"Confidence"
~subject:"Werbung"
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Confidence
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Brand management
81
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Brand image
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Ahn, Jiseon
1
Bai, Billy
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Busser, James A.
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Cheng, Yuqiao
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Dash, Satyabhushan
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Gim, Jaehee
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Gupta, Ansh
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International journal of hospitality management
Journal of business research : JBR
36
International journal of advertising : the review of marketing communications
30
Journal of marketing communications
23
Journal of retailing and consumer services
23
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
The journal of product & brand management
16
International journal of internet marketing and advertising : IJIMA
13
Journal of advertising
13
Journal of promotion management : innovations in planning and applied research
12
The journal of brand management : an international journal
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
10
Journal of hospitality marketing & management
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Marketing letters : a journal of research in marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international consumer marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
International journal of consumer studies
5
International marketing review
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of historical research in marketing
5
Journal of marketing theory and practice : JMTP
5
Journal of strategic marketing
5
European journal of marketing
4
Global business review
4
International journal of electronic marketing and retailing : IJEMR
4
International review on public and non-profit marketing
4
Journal of global fashion marketing : JGfM
4
Journal of internet commerce
4
Journal of marketing
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Journal of marketing for higher education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
7
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1
Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-categorization theory
Rouzi, Abudoukadierjiang
;
Wang, Yongli
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495027
Saved in:
2
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
3
Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Gupta, Ansh
;
Dash, Satyabhushan
;
Mishra, Abhishek
- In:
International journal of hospitality management
83
(
2019
),
pp. 159-168
Persistent link: https://www.econbiz.de/10012122055
Saved in:
4
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
5
The impact of crisis-induced changes in refund policy on consumers' brand trust and repurchase intention
Leung, Daniel
;
Seah, Christine
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363637
Saved in:
6
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
7
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
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