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Marketingmanagement
Advertising
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Advertising effects
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Consumer behaviour
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Internet marketing
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Acikgoz, Fulya
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Dost, Florian
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Du, Rex Yuxing
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International journal of internet marketing and advertising : IJIMA
Journal of marketing
International journal of advertising : the review of marketing communications
7
Journal of marketing communications
7
Journal of Islamic marketing : JIMA
5
SpringerLink / Bücher
5
European journal of marketing : EJM
4
European journal of operational research : EJOR
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : innovations in planning and applied research
4
Springer eBook Collection
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Economics and business review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of business research : JBR
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The marketing review
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
European Advertising Academy
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Europäische Kulturen in der Wirtschaftskommunikation
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International review on public and non-profit marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Palgrave Studies of Marketing in Emerging Economies
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Palgrave Studies of Public Sector Management in Africa
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ECONIS (ZBW)
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1
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
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2
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
3
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
4
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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5
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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6
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
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7
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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