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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary; Harrison, Dana E.; Hair, Joseph F. - In: International journal of market research 63 (2021) 6, pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
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Using examples to increase recall in self-administered questionnaires
Phillips, Joan M. - In: International journal of market research 63 (2021) 6, pp. 738-753
Persistent link: https://www.econbiz.de/10012794284
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Using memes in online surveys to engage and motivate respondents
Roster, Catherine A. - In: International journal of market research 63 (2021) 6, pp. 754-771
Persistent link: https://www.econbiz.de/10012794285
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Detecting falsification in a television audience measurement panel survey
Sharma, Sharan; Elliott, Michael R. - In: International journal of market research 62 (2020) 4, pp. 432-448
Persistent link: https://www.econbiz.de/10012308945
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How long do respondents think online surveys should be? : new evidence from two online panels in Germany
Revilla, Melanie; Höhne, Jan Karem - In: International journal of market research 62 (2020) 5, pp. 538-545
Persistent link: https://www.econbiz.de/10012308955
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Maximizing participation from online survey panel members
Brosnan, Kylie; Kemperman, Astrid; Dolnicar, Sara - In: International journal of market research 63 (2021) 4, pp. 416-435
Persistent link: https://www.econbiz.de/10012593921
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Cognitive load reduction strategies in questionnaire design
Brosnan, Kylie; Grün, Bettina; Dolnicar, Sara - In: International journal of market research 63 (2021) 2, pp. 125-133
Persistent link: https://www.econbiz.de/10012492721
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Are self-description scales better than agree/disagree scales?
Timbrook, Jerry; Smyth, Jolene D.; Olson, Kristen - In: International journal of market research 63 (2021) 2, pp. 201-215
Persistent link: https://www.econbiz.de/10012492756
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Display of battery items in web and mail surveys : grids versus item-by-item and radio versus wide buttons
Olson, Kristen; Smyth, Jolene D.; Phillips, Angelica - In: International journal of market research 66 (2024) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10014584419
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"I know what you're going to ask me" why respondents don't read survey questions
Brosnan, Kylie; Babakhani, Nazila; Dolnicar, Sara - In: International journal of market research 61 (2019) 4, pp. 366-379
Persistent link: https://www.econbiz.de/10012172251